Shanghai, China
Pharmaceutical and biotech marketing and medico-marketing professional focus on development of effective strategic marketing plans and identification of potential business opportunities Specialties: Product management, business development, medico-marketing support, KOL liaison
Responsible for the overall P&L of healthcare service offerings Lead and manage the healthcare consulting team in business development, team management, client communication and direction, as well as delivery support
Provided strategic and commercial direction to client accounts, specialized in early stage compound development strategy and identification of value proposition, as well as entry evaluation and assessment in emerging markets Identified potential target clients, developed service offering and proposals representing Mudskipper for business development meetings in Asia
Worked closely with global, regional and country peers to identify optimal positioning of portfolios, provided clinical data/evidence and scientific inputs to support product development and go-to-market strategies Closely liaised and supported country and global marketing, business development , portfolio management, and medical/regulatory teams to ensure alignment and timely support on global and regional programs Acted as one of the key contacts representing Baxter AP in the Baxter-Qiaoguang(JV between Baxter and BaiYunShan Pharm) merger project. Involved in the establishment of JV with navigating through business negotiation and operation integration processes Developed and delivered clinical presentations during product launches, medical meetings and training sessions. Established and maintained relationships with regional KOLs to help determine opinions and practices, and future trends
Brand planning Market and competitive analysis Promotions and training Brand team leadership & people development
Developed and prioritized strategic marketing objectives and business plans, oversaw annual implementation in AP region. Led regional initiatives, analyzed and reported on key business data, competition and strategic metrics Worked together with various industry peers, from hardware suppliers to service providers, acted as a Kodak global representative in the government projects(China One Million Women Breast Cancer Screening Project), developed compelling recommendations in the negotiation process trying to optimize outcome of the program Supported AP sales teams by reviewed forecast and ROI for all marketing activities. Managed marketing operating budget, expenses and bottom-line profitability to include pricing recommendations to management. Conducted product rationalization analysis Worked closely with Marketing Communication and Service team to ensure successful execution on marketing activities. Created yearly strategy for conferences, exhibitions, road shows and events. Also liaised with Market Research/Business Intelligence team on assigned projects