Shanghai, China
2 year new business development role in Danone, typically in lower city level and rural China. 13 year management role in P&G: - 7 year Marketing Expertise on Brand Building, Digital Marketing, Trade Marketing, New Channel Development (ecommerce & babystore), Point-of-Entry Marketing (hospital channel) and Digital/CRM/Club Marketing . -6 year Chemcial Engineering Background on Laundry product formula/package development Specialties: Consumer Goods, focused on babycare and laundry categories
Social Business Development
Pampers marketing strategy development and execution in China.Strong focus on brand building and emerging channel strategy.
Trade Marketing, focused on customer strategy & go-to-market execution and led Hong Kong Pampers brand growth to achieve the highest market share among all Asian Markets. Launched Pampers Pants, making Hong Kong the only market which Pampers Pants overtook Huggies' 12 years of leadership in pants
Upstream Design Role, focused on consumer segmentation, copy development and Introducing New product form to China.
Laundry Packaging and process technology and formulation owner
Contract Manufacturing Site Manager, started up a new hair-care plant, established GMP Quality Control system and qualifed new product formula, package and manufacturing process.