New Taipei City, New Taipei City, Taiwan
Linda is a sustainability manager at IKEA Group, where she leads the delivery of the sustainability strategy across the North Asia region. She has 15+ years of experience in government affairs, corporate communication, corporate social responsibility, sustainability, and charity affairs, with a focus on the retail industry. Linda is passionate about creating positive social and environmental impact through innovative and transformative solutions. She spearheaded the circular leasing business model in Taiwan and the second-hand market solution in Hong Kong and Taiwan, which promote resource efficiency and circular economy. She also established the Blue Bag Fund, a social inclusion program that empowers stores to support local communities. Moreover, she enabled the commercial team to sell over 1000 articles of healthy and sustainable products. Linda's vision and leadership have been recognized by multiple sustainability awards and have contributed to IKEA Group's decarbonization and ESG reporting goals.
1. Lead Market Sustainability Strategy & Actions 2.Sustainability Performance & Reporting 3.Integrating Sustainability into Market Operations 4.Build the Sustainability Culture 5.External Partnerships & Collaboration 6.Sharing of best practices & insights 7.Innovation for Sustainability
Achievement 1. Spearhead the initiatives to establish circular leasing business model in TW and second-hand market solution in HK&TW. 2. Establish the Blue Bag Fund, a social inclusion program, across DFI IKEA North Asia, to amplify social impact. 3. Lead Sustainability Awards (BCCT Climate Action Winner 2023; 天下企業永續公民獎 2023 CWM Excellene in CSR 2023, Social Buying 2021, Water Taiwan Reduction Award 2022) Role and Responsibility 1. Leading the delivery of the sustainability strategy through and across the business, to enable the ongoing transformation and growth of the IKEA business. 2. By understanding consumers in the market, to be the leading sustainability ambassador and spokesperson internally and externally. . Ensure improved business performance through sustainability KPI measurement, analysis and follow-up. 3. Communicate achievements and progress internally and externally and enable change and development. 4. Conceptualize, explore business case development projects in partnership with SO functions or external stakeholders, or when needed, drive country specific development projects. 5. Developing and implementing communication strategy with key stakeholders internally and externally. 6. Lead a team with 5 person in HK, MO & TW.
Achievement: Build up “Lita tree” social innovation platform. Role and Responsibility 1. Responsible for ER for a company with 4000+ employees, with the aim to build up an innovative, caring, sustainable working environment. 2. Drive sustainability initiatives that linked to the company’s core competence.
Achievement: 1. Project owner of the award winning project: 2016 Global Views CSR Award-Food Bank Project; 2017 Global Views CSR Award- Reduce food Waste Project (遠景雜誌之企業社會責任獎) 2. ‘2015/2016/2017 Carrefour Diamond Award’ for the best practice. 3. Recognized as ‘Shining Star’ (Carrefour Successor Program) 4. Invited to share project experience at 2017 APEC food security forum. Role and Responsibility: As the CSR manager, one of the key roles is to implement, manage, and localize Carrefour’s CSR strategy in Taiwan, such as reduce any form of waste, promote bio-diversity and support key stakeholders, like suppliers, NGOs, charity associations to undertake CSR projects. Launch the 1st Carrefour CSR brand: O’Gaspi in Taiwan. Sales was 100 times higher than its family product. Proven record on creating value both in the public and in business section for Carrefour, being able to provide visibility for Carrefour’s CSR programs as well as leadership in public private partnership. Project: Carrefour Food Bank Project, Carrefour Un-Sold Food Project, Carrefour Reduce Food Waste Project, Global Suppliers’ Major Challenge, Reduce Food Waste Product Launch, Corporate Volunteer Project, Corporate Communication on CSR/Charity. Work closely with Carrefour Group CSR & Foundation & Sustainable team in France, and marketing & communications, PR, human resource and merchandise team in Taiwan. Leadership: 4 persons. Report to HR/Foundation/CSR Director Compose Carrefour Taiwan annual CSR report.
• Gold Member of FY1314 Q4. (Individual sales revenue above 4M in one Quarter) • Specializes in executive search for Sales and Marketing in consumer electronics sector • Managed and served multiple Global Fortune 500 clients; structured, pitched and secured multiple retained or mapping search projects where I also managed the delivery team. • At peak managed 3 project delivery consultants for our key account. • Proactively identify or create client needs and subsequent fulfillment. • Proficient in writing and presenting comprehensive position profiles, talent profiles and search overviews. • Develop candidate communication strategy: correct misconception, shape candidate perception and develop client employer branding. • Post-hiring candidate communication to ensure minimal post-onboard discrepancy. • Works on regional projects involving multiple business units. • Placed multiple senior talents (CEO/Director level) for Global Fortune 500 companies and Top Taiwanese company.