Greater New Orleans Region
I’m an award-winning creative visionary with a talent for turning ideas into unforgettable experiences! With over 19 years of expertise in marketing, branding, and design, I’ve had the privilege of making an impact across diverse industries like higher education, hospitality, corporate services, and more—earning over 40 prestigious awards along the way. One of my greatest strengths is conceptualizing and bringing ideas to life through every stage, ensuring every detail aligns with the vision and achieves exceptional results. From launching the wildly popular Ironsides Waffles food truck—dubbed “the hottest food truck in New Orleans” by *New Orleans Eater* and winning the Best Menu Concept Award from *Food Management*—to driving a 26% increase in student enrollment with fresh, dynamic branding campaigns, my work consistently stands out. My creative strategies have sparked record-breaking results, like a 1,000% growth in fundraising donations and earning a spot on the list of Best Colleges for Food in America not once, but twice. My passion for creativity knows no bounds. I’ve led domestic and international creative teams, crafting eye-catching campaigns and innovative branding that resonates far and wide. I’ve developed comprehensive branding frameworks, guided teams to excellence, and delivered high-impact creative initiatives that drive impressive results—like award-winning dining concepts, boosted engagement, and increased market share. Recognized by Food Service Director Magazine as a “Person to Watch” my flair for creativity doesn’t stop at campaigns! Whether I’m whipping up buzzworthy food truck concepts or crafting compelling proposals that drive results, I approach everything with enthusiasm and an unstoppable spirit. I thrive on fostering a culture of innovation, bringing new ideas to life, and inspiring teams to reach for the stars. With a background that blends both local flavor and global perspective, I’m passionate about continuing to make waves and leaving a lasting impact wherever I go!
Architect scalable brand systems and enterprise-wide creative strategies for a fast-growing financial institution, partnering with executives to drive 150%+ production growth, strengthen brand visibility, and contribute to a 2.6× increase in loan volume. ⭐ Build Scalable Brand Systems & Governance: Design and implement creative infrastructure, including workflows, templates, and brand standards. Enabling consistent execution across digital, print, and social while significantly improving turnaround times for localized marketing. ⭐ Drive Multi-Channel Campaigns & Digital Growth: Lead and execute high-volume, multi-channel campaigns and executive communications across social, video, and web, expanding digital presence and increasing engagement across emerging multi-state markets. ⭐ Translate Business Goals into Revenue-Driving Creative Strategy: Partner with leadership, sales, and marketing to deliver strategic, results-driven creative that supports mortgage production, recruiting, and market expansion. ⭐ Elevate Recruiting & Employer Brand: Lead development of recruiting campaigns and interactive materials, positioning Granite Bank as a competitive destination for top talent. ⭐ Oversee Creative Direction: Drive creative strategy and mentor the marketing team, elevating brand impact, quality, and consistency across all channels.
Led cross-functional creative initiatives in collaboration with domestic and international partners across Canada, France, and other global locations to seize strategic revenue generation opportunities; supporting an annual pipeline of over $4B. ⭐ Aligned Vision and Strategy: Developed creative assets based on client requirements across diverse business sectors, including business corporations, energy resources, aviation, healthcare, sports and leisure, universities, and schools, contributing to 9% overall growth in FY24. ⭐Delivered High-Impact Results: Drove a 75% win rate in corporate services sales proposals in FY23 through targeted strategic positioning and creative execution. ⭐ Developed Comprehensive Branding Frameworks: Formulated and implemented comprehensive proposal branding guidelines for Good Eating Company, Kitchen Works, Modern Recipe, and Energy Resources, aligning with brand relaunch objectives and reinforcing market positioning. ⭐Provided Strategic Leadership: Mentored and trained new team members in adopting and executing brand standards, fostering a culture of creativity and excellence.
Led DTC brand and strategic marketing initiatives by directing integrated campaigns targeting consumers, elected officials, and executive leadership across print and digital platforms for a $115M transit agency. ⭐ Developed Service and Revenue Strategies: Implemented service design strategies that enhanced ridership experience and secured funding, driving a 2% revenue increase. ⭐ Led Digital Transformation: Spearheaded website redesign, boosting user engagement by 15%, with prototypes and usability testing that aligned development with stakeholder needs. ⭐ Managed Vendors and Budgets: Oversaw external vendors and campaign budgets, achieving a 10% cost reduction while delivering impactful creative materials aligned with strategic goals. ⭐ Provided Executive-Level Insights: Created and presented data-driven market analyses and strategic recommendations to senior leadership, securing $3M in funding outcomes.
Directed strategic recruitment and development campaigns by Spearheading creative strategies for print and digital initiatives to attract prospective students and support university development goals. ⭐ Drove Enrollment Growth: Led strategic recruitment initiatives for the College of Law, achieving a 15% increase in enrollment from fall 2019 to fall 2020. ⭐ Led Crisis Communications: Directed visual communication efforts for campus health operations during COVID-19, maintaining a consistent 85% student and staff engagement rate across all digital platforms. ⭐ Achieved Record Fundraising: Orchestrated the 2019 “Loyola Loyal Day” campaign, generating $337,221 from 779 donors, with an 89% increase in donors and over 1,000% growth in donations. ⭐ Enhanced Brand: Re-branded undergraduate admissions materials, driving a 26% increase in first-year enrollment from fall 2016 to fall 2018.
Drove strategic DTC growth initiatives by leading promotional strategies to boost e-commerce subscription sales and managing product and brand development to strengthen market positioning. ⭐ Directed Market Planning: Defined target segments and tailored product appeals to align with business objectives. ⭐ Achieved Significant Sales Growth: Increased 2014 holiday sales by over 400% through targeted promotions and innovative marketing.