Edmonton, Alberta, Canada
Experienced and highly skilled in identifying and mapping business problems to complex technical solutions. 20+ years experience with marketing automation software (Eloqua), including implementing, integrating, optimizing, and analyzing. - 15+ years project management experience with complex, multi-functional projects - Strong relationship-builder across the organization, including marketing, sales, product, systems. - Unique ability to quickly understand complex business processes/challenges and propose solutions - Strong knowledge of B2B lead generation tactics and best practices, including lead scoring, lead nurturing, AB testing to name a few. - Exceptional attention to detail Specialties: B2B marketing operations, marketing automation, project management, privacy and compliance (GDPR, CASL, CCPA, etc)
Manage Marketing Automation projects for customers Build ongoing relationships with customers Manage team of Customer Success Specialists Deliver value for our customers
- Onboarded new sales hires using a learning management system, bootcamp, and one on one meetings. - Managed sales enablement tool to help our sales team easily find and share content - Developed first partner enablement program to train worldwide network of partners on the Vision Critical sales, setup, and management processes. - Assisted in the preparation and delivery of Sales Kick Off 2017, bringing together sales and senior customer success employees from around the world.
- Developed and delivered 4-day Partner Enablement Bootcamp to train partners on both technical and consulting aspects of the Eloqua product. Worldwide delivery including Bangalore India, Sydney Australia, Germany, and several locations throughout the USA. - Developed and managed the proctored Oracle Eloqua Cloud Services Implementation exam taken by partners worldwide to demonstrate their knowledge of the Eloqua platform.
- Developed comprehensive onboarding program for new hires on the Professional Services team, by combining technical Eloqua knowledge with focused consulting skills. - Managed and created services documentation, both client-facing and internal only, to assist in the delivery of Eloqua's professional services
- Provided consulting on solution design, best practices, and project management for demand generation services provided by Eloqua's network of over 40 partners worldwide. - Created Level 1 Certification program for our professional services and partner network. Coordinated the writing of 12 technical exams ranging from 20 to 50 questions each.
- Manage the marketing programs for luxury recreational real estate and world-class golf at Silvertip Resort in Canmore, AB and Eagle Ranch Resort in Invermere, BC - Coordinate print campaigns, website design, email marketing, direct mail, collateral, partner promotions, special events to generate real estate inquiries and golf bookings - Implemented and managed the Eloqua solution to execute unique email/web campaigns