City of Johannesburg, Gauteng, South Africa
I help businesses generate and scale high-quality leads using Meta Ads. As a Media Buyer, I focus on building and optimizing campaigns that don’t just look good, but convert. From audience targeting and creatives to tracking and CRM integration (CAPI, GoHighLevel), I ensure every part of the funnel is working together to drive measurable results. With experience working with global clients, I understand what it takes to manage campaigns efficiently, communicate clearly, and hit performance targets consistently. If you’re looking for someone who can take ownership of your ad performance and deliver real growth, let’s connect.
• Developed and executed full-funnel paid advertising strategies for US real estate listings, buyer/seller lead generation, and dental patient acquisition campaigns. • Evaluated ad creatives and messaging for clarity, accuracy, and audience relevance to improve campaign performance. • Conducted in-depth audience research, competitor analysis, and geographic targeting for US markets. • Managed monthly advertising budgets ranging from $300 to $5,000+ per client while optimizing for ROI, CPL, and CPA. • Implemented and validated tracking systems using Meta Pixel and Google Tag Manager to ensure accurate performance data collection. • Performed structured A/B testing on creatives, copy, offers, and targeting segments to identify performance gaps and improvement areas. • Delivered weekly and monthly performance reports with data-backed insights and actionable optimization recommendations. • Ensured strict compliance with Meta Special Ad Category (Housing) policies and healthcare advertising regulations.