Spain
- Reporting to the Co-Founder and C-Suite, incl. definition of KPIs - Oversight of Marketing and Sales activities to ensure streamlined growth and development (5 People) - Recruiting and Team Wellbeing Responsibilities - Active part of the sales team and ongoing development of all sales activities
- Client acquisition, onboarding and relationship management including after sales - Account Management during furnishing projects and securing of strong testimonials in close collaboration with the operations team - Social media and content marketing, specifically for instagram - Definition and improvement of the customer journey and target group specification - Process development and optimization on and off platform in collaboration with all teams, especially UX Design
• Collaboration with Kathy has evolved from Marketing & Sales strategising (incl. rebranding consultation) in return for learning Interior Design on the job to now freelancing for interior design projects remotely in collaboration with Kathy herself as well as a network of professionals in Germany. • Clients are English speaking expats or Germans with whom I interact with through different channels to present the design and guide each client through their bespoke project • Social media (paid & unpaid) marketing and other sales support measures including the creation and improvement of Kathy's Houzz profile has helped Kathy receive a high percentage of work through the platform and helped transform her client base to large scale turn key projects
• Build and grow the sales & account management team for Germany as well as for Italy, France and Spain: Interviewing, on-boarding, training and ongoing development of team members (EN & DE); reporting to Head of EU Sales • Continuous growth of own sales and account management KPIs in addition to team lead functions • Attending trade shows for sales as well as industry education of the platform / public speaking
• Part of the initial team to sell paid advertisement to the UK market: Negotiation, education and account management of sold accounts as part of client success management • Exceeding sales and up-sales targets led to promotion as Team Lead and to launching the German Market for the same product in close collaboration with the Sales Manager: Localisation of all sales material and creation of tools and documents for the German team
Acquisition of home design professionals and associations to join Houzz, the world’s largest home design website. Provided a consultation service for interior designers and architects during profile set-up and thereafter. • Involved in the on-boarding of over 1,000 active home improvement professionals to the world leading home improvement and design website worth $4 billion. • Created content for professionals to ideally use the website; in close collaboration with international community managers and editorial teams • Exceeded KPIs each month which resulted in a promotion to be part of the first Pro+ Team selling geo-targeted marketing services to UK professionals
Having Joined Fy in its early startup stages meant being hands on in all business levels, primarily setting up relations to designers as well as internal processes to scale sales.