Singapore
A Marketing & Communications graduate who’s curious about what makes content work. One who enjoys turning ideas into engaging, meaningful digital experiences. I’ve always been drawn to how ideas are communicated, whether it’s through a well-crafted caption, a short-form video, or a campaign that truly resonates with its audience. My interest lies in digital media and social content, where creativity meets strategy and every piece of content has the potential to shift perspectives. I enjoy thinking about what makes people stop scrolling, what makes them care, and how messaging can be made both meaningful and relatable. Though I’m still early in my journey, but I’m adaptable and always looking to learn through exploring new content formats, picking up new tools, or understanding what works (and what doesn’t). Outside of work, you’ll probably find me café hopping, catching up on a good book, or binge-watching something on Netflix. Always open to connecting with like-minded people, opportunities, or just a good conversation!
• Crafted and executed content for MOM and the Minister for Manpower's social media platforms across Instagram, Facebook, TikTok and LinkedIn • Supported content production and on-site shoots for both social media channels • Edited and produced always-on and ad-hoc social media content with quick turnaround times, contributing to posts that garnered over 2,400 engagements across platforms • Led and supported content partnerships and campaign collaborations (e.g., initiatives with Mothership) • Liaised with external stakeholders to facilitate collaboration opportunities • Collaborated with agency partners on creative direction and ensured content alignment with branding and key messaging
• Enhanced the company’s digital presence across e-commerce and social media platforms • Managed Shopee and Lazada accounts to expand reach and improve customer accessibility • Drove five-figure revenue through e-commerce initiatives and online campaigns • Designed marketing collaterals and promotional materials to support product launches and announcements • Handled customer inquiries online and offline, ensuring timely and effective service
•Secured partnerships and sponsorships with brands (e.g., Singapore Flyer) through outreach and liaison • Supported content creation for campaigns, including storyboarding and assisting in filming and editing (e.g., NordVPN campaign) • Engaged and coordinated with podcast guests for OpenHaus episodes • Collaborated with internal teams on content ideation and strategic direction for podcast series • Worked cross-functionally with production teams to ensure smooth filming and post-production processes • Planned and executed a 3-month social media campaign for the Enterprise Development Grant (EDG) on Instagram and LinkedIn
• Conducted outreach to external partners and sponsors to secure collaborations and support for Orientation Camp 2023 • Managed liaison and communication with stakeholders, ensuring alignment of expectations and smooth coordination • Supported the execution of partnership deliverables, ensuring mutually beneficial outcomes for both parties • Collaborated with internal teams to coordinate sponsorship logistics and event requirements
• Created content for multiple platforms, including website materials and social media channels • Developed mock-ups, email campaigns, and social media content to support marketing initiatives • Conducted market research and trend analysis to inform content and campaign strategies • Ideated and executed social media campaigns across five Facebook and Instagram pages • Supported outreach efforts by contacting potential mentors for ASEAN C.A.R.E.s 2nd Edition