Tenafly, New Jersey, United States
Directing and creating marketing tools and steering the execution of marketing programs. Broad range and depth in a variety of industries including Cyber Security, Technology, Biotechnology, Non-Profit, Retail and Advertising. Reputation for strong work ethics, high energy level, and superior communication skills. Specialties: • Web and Digital • Lead Conversion and Optimization • Marketing Communication • Market Research and Analysis • Strategic/Competitive Analysis • Brand Management • On-line Content Management • Social Network Marketing • E-blasts • Advertising Campaigns • Global Sales Team Training • Conferences and Tradeshows • Presentations • Public and Media Relations • E-commerce Platform • International Experience
Lead a web team that includes web UX, design and development, CRO, web analytics and personalization. Focused on driving web conversions and pipeline growth. Oversee multiple web properties, including the main domain and various subdomains. ⬥ Strategy: Develop and implement the web strategy to align with the company’s business goals to drive conversions and pipeline while ensuring a cohesive customer journey, displaying effective content and messaging that is aligned with the cross-functional channels while ensuring the website's health and performance. Outline pipeline goals based on segment, category and theaters. ⬥ Collaboration: Partner with Marketing Campaigns, Digital, ABM, Content, PMM, Globalization and the Global SDR teams to align on business goals and create solutions that enhance the customer journey and support the pipeline growth. ⬥ Conversion Optimization: Build and implement multiple strategies to improve the user experience and increase conversions including an on-going A/B testing strategy, segmentation-based personalization, content analysis and conversational marketing. ⬥ Budget and Vendor Management: Oversee the web budget and manage relationships with marketing service providers, optimizing the tech stack for maximum efficiency. ⬥ Notable projects and achievements: o Rebrand: Led the team through multiple website transformation and rebrand. Executed within budget and according to projected plan and timeline. o Acquisitions: Let the team through multiple company acquisitions that included analysis of the acquired companies’ websites performance, SEO, content and lead gen instituting a smooth transition. o Pipeline growth: Achieved above market benchmark of 20-40% conversion rate, contributing to the majority of the marketing organization’s pipeline. o SEO and Traffic Growth: Supervised the implementation of robust SEO strategies to boost website traffic and lead generation initiatives resulting in a 14% YoY traffic increase.
oversee all online related campaigns and activities to strengthen company’s presence and thought leadership, increase website traffic and generate high quality leads. - Oversee the company website including development, management, maintenance and updates; - Spearhead SEO activities including technical and content; - Manage the online paid campaigns budget. Create, analyze and optimize campaigns according to budget and goals (LinkedIn and Google Ads); - Create, distribute and promote social media posts (LinkedIn, Twitter, employee advocacy); - Develop and maintain marketing automation and infrastructure using HubSpot, including workflows, landing pages, email campaigns, social media, reporting and analytics; - Implement, manage and utilize lead conversion and content analytics tools; - Oversee online publications advertising and campaigns. - Mange the time and budget of several marketing vendors that span across the globe;
In charge of global marketing, continuously working towards increasing brand awareness, improving lead generation and facilitating the sales process through: field marketing, online campaigns, content development, website management, analyst and media relations, email marketing campaigns, advertising and more. - Define and execute marketing plans and strategies. - Oversee the development, design, distribution and promotion of the company’s content pieces: white papers, reports, case studies, best practices, blog posts, PR articles, thought leadership pieces, and infographics. - Issue product announcements, press releases, reports and success stories. - Manage the company’s website, including design, messaging, content for SEO, gated content, updates and troubleshooting. Work closely with the development team and IT. - Lead the SEO team and oversee implementation to improve website positioning and traffic. - Direct the online paid campaigns: manage budget, develop landing pages, write ad content, provide campaign analysis and ROI. - Research and secure industry events and tradeshows. Oversee the design, development and execution of show exhibit and collateral. - In charge of preparing and managing the department’s annual budget. - Report directly to CEO. Interact with VP Sales and the sales team, VP Customer Success, CTO and VP Engineering. - Work with Google AdWords and analytics, Sales Force, Constant Contact, and Outbrain. - Manage and interact with several contractor teams, local and off shore.
Built and oversaw the business and partnerships development department. Managed the Marketing department including: marketing material, website, social media, public relations and annual events. - Developed relationships with major organizations in the local and global market that helped increase funds and volunteers for the organization. - Solicited prospective donors, including cold calling and Face-to-Face meetings. - Exceeded organizational and departmental goals and objectives. - Created all organization collateral including brochures, flyers, presentations, website content, promotional items and on-line campaigns. - Planned and executed various events including fundraisers and the annual national convention. - Managed all on-line activities including social media and online campaigns utilizing Facebook, LinkedIn, and Google. - Oversaw all regional and national Public Relation activities. - Wrote grant proposals and reports to grantors.
• Oversaw all marketing activities and branding including: on-line marketing, website design, E-commerce platform development, content management, direct marketing, and on-line marketing campaigns. • Incorporated company strategy and goals throughout marketing activities, which resulted in the increase of company visibility, market share, customer base and overall sales increase. • Represented company in international trade shows and conferences, targeting the R&D and business community. Prepared marketing material for conferences, pre and post show communication and promotional campaigns. • Trained and supported the global sales team and global distribution arm consisting over 100 distributers. • Prepared corporate, product launch and sales training presentations. • Company liaison to government contracts including marketing and promotional outreach to the US government. • In charge of all company related public relations activities including media contacts, press releases and other novel community outreach. • Prepared, presented and administered department annual budget. • Planned and oversaw the development of E-Commerce site. • Led the brand integration and launch of the European based AppliChem into the US market, including the incorporation of 4000 new products in company catalogue, website, collateral and third party on-line entities.