Wilson Lim

Data & GenAI Product Analyst | Freelance · Power BI · SQL · Python | Sanofi · LVMH · Nestlé

Greater Paris Metropolitan Region

About

Freelance Data & BI Consultant based in Paris — I help business teams and AI product teams make faster, better decisions through data. Currently embedded in Sanofi's GenAI team, where I build the data and analytics layer behind Concierge, an internal LLM-powered conversational assistant used across the company. My work spans LLM evaluation, AI agent monitoring, product analytics, and data engineering for a production GenAI system. Over the past few years, I've delivered analytics and data solutions for companies like LVMH, Bouygues, Nestlé, and Sanofi — working closely with top management to turn complex data into clear, actionable insights. What I do: · GenAI product analytics: LLM evaluation, RAG performance, agent routing accuracy, conversational AI quality, AI observability · Power BI & Looker dashboards built for real decision-making (not just reporting) · Data engineering: ETL pipelines, analytics engineering, SQL/Python workflows that actually scale in production · Strategic analysis bridging the gap between data, AI product teams, and business stakeholders Stack: Power BI · Tableau · SQL · Python · Snowflake · GCP · Dataiku · Looker Studio · LLM evaluation · Prompt engineering · RAG · AI agents Open to freelance missions around Data, BI, and GenAI product analytics. Let's talk about your data challenges!

Experience

  • Product Data Analyst — GenAI / LLM Product at Sanofi
    May 2025 - Present · 1 yr 2 mos

    Member of the core team building and operating Concierge, Sanofi's internal GenAI assistant — a multi-agent conversational AI platform connected to Microsoft Graph (email, calendar, org chart), ServiceNow, SharePoint, and specialized LLM agents (Clinical Studies, Digital Portfolio, Brand, Web, Support). As Data Analyst & Data Engineer, I own the data layer behind product decisions — measuring adoption, evaluating LLM response quality, and turning usage signals into roadmap inputs across product, CX, and engineering teams. What I do: • LLM & AI Agent Evaluation — Designed frameworks to assess response quality, agent routing accuracy, hallucination rates, and RAG retrieval performance. Built scorecards for conversational AI quality and prompt engineering iterations. • GenAI Product Analytics — Defined and tracked key metrics for an LLM-powered product: user engagement, feature adoption (notifications, rewards, prompts), conversation depth, retention, and behavioral cohorts to inform roadmap priorities. • Data Engineering & Pipelines — Built and maintained ETL pipelines integrating multi-source data (Google Analytics, AmazonDB, telemetry, LLM logs) with automated QA, data quality frameworks, and AI observability layers ensuring reliable analytics in production. • Real-time Dashboards & Monitoring — Deployed monitoring solutions (Power BI, Looker Studio) tracking product KPIs, agent performance, latency, and adoption — including AI-specific metrics (token usage, response time, agent success rate). • Strategic Partnership — Acted as data partner to PMs, AI engineers, and CX teams, translating complex analytics into clear narratives and embedding data-driven thinking into agile cycles around a GenAI product. Stack: Python · SQL · Power BI · Looker Studio · Google Analytics · AmazonDB · LLM evaluation · RAG · Prompt engineering · AI agents · Conversational AI · AI observability · ETL · Analytics engineering

  • Data Analyst at Malt
    Aug 2023 - Present · 2 yrs 11 mos

    • Nestlé - Nespresso: B2B Data Analyst • Bouygues Telecom: Senior Data Analyst • Sanofi: Product Data Analyst

  • Senior Data Analyst at Bouygues Telecom
    Oct 2024 - Apr 2025 · 7 mos

    Empowered decision-making for over 50 stakeholders by deploying a modern data analytics ecosystem using Tableau Software, SQL, and Google Cloud Platform, ensuring data-driven insights were accessible and actionable across all levels of the business unit. • Spearheaded the design and refinement of interactive Tableau dashboards tailored to the needs of diverse teams, enabling stakeholders to identify trends, optimize performance, and align strategies efficiently • Engineered and maintained scalable data solutions on Google Cloud Platform, creating a secure and flexible data infrastructure to adapt to evolving business priorities and support seamless access to insights • Ensured data reliability by introducing quality assurance frameworks, enabling consistent and trustworthy analytics outputs to guide strategic initiatives and day-to-day operations • Collaborated closely with top management to perform deep-dive analyses of key metrics, translating complex datasets into strategic recommendations that supported growth plans and drove impactful decisions

  • Nestlé Nespresso SA (2 yrs 5 mos)
    • B2B Data Analyst
      Sep 2023 - Aug 2024 · 1 yr

      Provided data and insights to over 50 stakeholders, primarily in France and across the European zone, by building a robust analytics infrastructure that supported real-time decision-making and data trust across departments. • Directed the creation and continuous optimization of PowerBI dashboards, leveraging advanced data visualization techniques to provide actionable insights to both local and international teams, enhancing decision-making processes across regions • Designed and maintained complex databases, establishing robust data architecture to support evolving business needs and facilitate efficient data access for stakeholders • Led data trust initiatives by implementing rigorous quality assurance processes to ensure the accuracy and reliability of data, enabling precise analyses that inform critical business decisions • Conducted in-depth strategic analyses of customer data in collaboration with top management, utilizing insights to develop growth strategies and refine cross-regional initiatives in alignment with broader organizational goals

    • Trade Data Analyst
      Apr 2022 - Aug 2023 · 1 yr 5 mos

      Delivered data and insights to the French Trade Unit, a team of 50, by developing comprehensive Power BI dashboards and in-depth analysis. • Designed, developed, and continuously optimized PowerBI dashboards to enhance data visualization and support informed decision-making across departments • Collected, standardized, and formatted market data to ensure accuracy and consistency in strategic analysis, enabling more reliable insights • Collaborated closely with the trade business unit to provide forecast support, delivering in-depth analysis and strategic recommendations aligned with business objectives

  • Data Consultant at Velvet Consulting
    Jan 2022 - Aug 2023 · 1 yr 8 mos

    Nestlé - Nespresso: Trade Data Analyst Delivered data and insights to the French Trade Unit, a team of 50, by developing comprehensive Power BI dashboards and in-depth analysis. • Designed, developed, and continuously optimized PowerBI dashboards to enhance data visualization and support informed decision-making across departments • Collected, standardized, and formatted market data to ensure accuracy and consistency in strategic analysis, enabling more reliable insights • Collaborated closely with the trade business unit to provide forecast support, delivering in-depth analysis and strategic recommendations aligned with business objectives