Lim Shi Hao

GEMS Market Initiative Leader

Singapore

About

Experience

  • Procter & Gamble (Full-time · 2 yrs 10 mos)
    • GEMS Market Initiative Leader
      Jan 2025 - Present · 1 yr 6 mos

      Supported GEMS (Global Enterprise Markets) in launching high-margin products in untapped markets, expanding P&G’s presence in new country-category combinations. Managed seamless supply chain operations and collaborated with global teams to execute GEMS projects, ensuring timely delivery and transitioning successful initiatives back to P&G’s core business.

    • Demand Planning Manager
      Sep 2023 - Dec 2024 · 1 yr 4 mos

      Collaborate within a team of three to oversee business operation planning for P&G's $390M business in Thailand, covering both traditional retail and e-commerce sectors. Develop an 18-month rolling forecast for Thai businesses by integrating statistical forecasts with market intelligence. Perform weekly reviews of demand forecasts on a SKU level, considering ongoing shipment and promotion delivery trends, supply supportability, and inventory levels. Analyze go-to-market promotion and initiative plans, forecasting incremental volume based on prevailing market trends and historical performance. Determine and forecast the volume and financial impact of promotions, price changes, store distribution expansion, seasonality, and initiative plans. Present detailed reports on each category and brand's opportunities, risks, share performance, consumer offtake trends, and forecast changes during monthly regional Demand Reviews with the leadership team.

  • Product Supply Management Intern at Procter & Gamble
    May 2022 - Aug 2022 · 4 mos

  • Transport & Distribution Intern at Firmenich
    Dec 2021 - Apr 2022 · 5 mos

    · Automated the integrated shipment visibility reporting/tracking solution with VBA macros and reduced 80% manpower hours required for routine checking. · Developed an Excel template tool to optimize the process of retrieving quotations from various Air Freight Forwarders. Successfully demonstrated and delivered the Excel tool to several stakeholders worldwide. · Supported supervisors in developing dashboards for regional KPI performance review and SAP lead time tracking to enhance productivity and customer delight.