Petaling Jaya, Selangor, Malaysia
Dynamic marketing professional with over 15 years of experience in brand governance, content creation, event management, and strategic planning across Malaysia and ASEAN. Successfully orchestrated high-impact C-suite events attended by top industry leaders and policymakers, while strengthening brand positioning and visibility. Adept at leading multi-channel marketing initiatives, enhancing brand consistency, and driving audience engagement. Passionate about Corporate Social Responsibility (CSR), with hands-on experience in developing and launching impactful CSR programmes, including long-standing community engagement initiatives. Committed to integrating sustainable marketing practices, fostering meaningful partnerships, and aligning brand strategies with corporate social impact goals.
Led brand positioning efforts to establish PwC as a market leader through targeted marketing and communication strategies for both exist and prospective clients. Managed five firmwide high-impact events, webinars, and C-suite roundtables, showcasing PwC’s industry leadership and enhancing relationships with key business and political stakeholders. Managed brand governance and ensured consistent brand messaging across Malaysian and Vietnamese market while tailoring communication to local audiences for relevance and cohesion. Collaborated with the leadership team to align messaging and execute large-scale campaigns, improving brand communication and client engagement.
Led brand positioning efforts to establish PwC as a market leader through targeted marketing and communication strategies for both exist and prospective clients. Managed five firmwide high-impact events, webinars, and C-suite roundtables, showcasing PwC’s industry leadership and enhancing relationships with key business and political stakeholders. Managed brand governance and ensured consistent brand messaging across Malaysian and Vietnamese market while tailoring communication to local audiences for relevance and cohesion. Collaborated with the leadership team to align messaging and execute large-scale campaigns, improving brand communication and client engagement.
Creation of website content, marketing materials, and revamped brand assets for small businesses. This saw an increased of website traffic between 10% -15%. Collaborated with UI/UX designers on marketing co laterals and saw boosted lead generation an average of 15%.
Developed and implemented strategies to drive business growth and enhance market position. Proposed a five-session webinar series to boost client engagement during the pandemic, resulting in a 10% increase in brand equity and post acquisition growth. Built and maintained strong relationships with key stakeholders through regular follow-ups, deep understanding of their needs, and the delivery of tailored solutions, strategic insights, and partnership opportunities. Collaborated with the team to research market trends and analyse competitive landscapes, driving the development of targeted strategies and campaigns to enhance engagement and brand visibility. Developed a playbook to standardise brand guidelines, led branding initiatives to enhance market visibility, and established strategic partnerships, resulting in improved brand consistency, increased client engagement, and a 15% average growth in inbound inquiries and service adoption.
Forecasted, developed and managed the annual marketing budget. Consistently ended each year with an average of 10% under budget through cost-effective marketing activities and vendor negotiations. Actively led, built and managed the Marketing team (including graphic designers and corporate communications specialists) to produce digital and printed publications and marketing collateral. Mindful of minimal prints to reduce carbon footprint. Organised and spearheaded >30 events and gala dinners attended by clients, high profile corporate figure and politicians. Developed and launched a credential deck to enhance sales pitch packs, and it was well-received that we rolled it out to other ASEAN member firms. This resulted in improved sales pitch effectiveness and standardising brand messaging across ASEAN. Mooted and collaborated with the Malaysian Institute of Certified Public Accountants (MICPA) on a publication for Malaysian Private Entities Reporting Standards (MPERS).
Led brand positioning efforts to establish PwC as a market leader through targeted marketing and communication strategies for both exist and prospective clients. Managed five firmwide high-impact events, webinars, and C-suite roundtables, showcasing PwC’s industry leadership and enhancing relationships with key business and political stakeholders. Managed brand governance and ensured consistent brand messaging across Malaysian and Vietnamese market while tailoring communication to local audiences for relevance and cohesion. Collaborated with the leadership team to align messaging and execute large-scale campaigns, improving brand communication and client engagement.
Creation of website content, marketing materials, and revamped brand assets for small businesses. This saw an increased of website traffic between 10% -15%. Collaborated with UI/UX designers on marketing co laterals and saw boosted lead generation an average of 15%.
Developed and implemented strategies to drive business growth and enhance market position. Proposed a five-session webinar series to boost client engagement during the pandemic, resulting in a 10% increase in brand equity and post acquisition growth. Built and maintained strong relationships with key stakeholders through regular follow-ups, deep understanding of their needs, and the delivery of tailored solutions, strategic insights, and partnership opportunities. Collaborated with the team to research market trends and analyse competitive landscapes, driving the development of targeted strategies and campaigns to enhance engagement and brand visibility. Developed a playbook to standardise brand guidelines, led branding initiatives to enhance market visibility, and established strategic partnerships, resulting in improved brand consistency, increased client engagement, and a 15% average growth in inbound inquiries and service adoption.