Petah Tikva, Center District, Israel
Hi! I'm a multilingual marketing professional with hands-on experience in launching brands, shaping product messaging, and building marketing from the ground up. With a background in linguistics, design, and international communication, I bring both creative intuition and structured thinking to every project. I've worked across industries – from fashion and beauty to real estate, F&B, and FMCG – leading content strategies, social campaigns, brand activations, and offline initiatives like exhibitions and retail launches. Most recently, I took ownership of product marketing tasks in an early-stage edtech startup – working on product positioning, landing page content, analytics setup, and social media launch. I also hold an MBA from Ariel University (EN & HE), with a focus on marketing, customer behavior, product, and project management. Now I'm looking for my next opportunity in Israel – ideally in Product Marketing or a hybrid role where I can combine creativity, process, and multicultural experience to drive real impact. Let's connect! 🌸
- Manage full-cycle Paid Social campaigns across Meta for multiple accounts, scaling budgets while driving steady growth. - Control daily ad spend and budget allocation to ensure all scaling efforts strictly hit target CAC and ROAS. - Run daily account audits and structured A/B tests (audiences, formats, creatives), using CTR and CVR data to continuously improve ad performance. - Work with CRM systems to evaluate incoming leads, calculate user lifetime value (LTV), and feed this data back into campaigns to improve performance.
- Developed and executed the go-to-market strategy for an AI-driven video structuring platform (content search, timestamps, transcripts, quizzes), leading to MVP launch and acquisition of 500+ users within the first 2 months. - Conducted audience research (EdTech, video creators, HR departments), competitor analysis, and pricing review – used insights to shape the value proposition and segmented communication strategy. - Defined and implemented product positioning and key messaging for different segments, increasing website conversion by 15%. - Set up a user feedback loop (over 20 responses) via email campaigns, interviews, and onboarding funnel – initiated roadmap prioritization based on insights. - Participated in UX research, A/B testing, and UI improvements, which helped reduce early-stage churn by 17%. - Created core product marketing materials: landing pages, onboarding emails, and sales enablement assets. - Co-developed and tested pricing models (freemium, trial, B2B tiers) based on user behavior analytics and interviews. - Collaborated closely with the product team: wrote feature requirements, contributed to release planning, testing, and go-live of new features.
At Originet, I specialized in managing and optimizing Facebook advertising campaigns, crafting compelling copy, and publishing posts to engage target audiences. I handled KPI to ensure the effectiveness of marketing efforts and create native ads in Taboola. My role also included contributing to website development, collaborating on content strategies, conducting market research, and implementing data-driven solutions to boost online visibility and strengthen customer relationships.
- Relocated to Israel and successfully adapted to a new culture while studying Hebrew intensively. - Enrolled in the MBA program at Ariel University. - Explored the local market and built new connections through networking activities.
As a Marketing Specialist at Vladivostok Fish Plant, I played a key role in shaping the company’s market presence and supporting its business growth. My responsibilities included: - Conducting market research and competitive analysis to identify trends and target audiences. - Developing the company’s positioning and promotion strategy. - Managing the marketing budget effectively to optimize ROI. - Creating text, advertising materials, and organizing PR events. - Administering and populating the company’s websites, performing web analytics (Yandex.Metrika, Google Analytics), and keeping online profiles (Yandex, Google, 2GIS) up to date. - Maintaining social media accounts (Facebook, Telegram, Instagram) and launching contextual advertising campaigns. - Analyzing advertising effectiveness and working with marketplaces to maximize reach. - Contributing to the launch of new products, including packaging development with designers. - Coordinating with contractors (printing houses, advertisers, programmers) and preparing technical specifications. - Organizing company participation in trade exhibitions, including concept design, contractor selection, and documentation preparation. - Handling documentation and negotiating contracts. These efforts contributed to enhancing the company’s brand, expanding its market footprint, and driving customer engagement.