London, England, United Kingdom
This summer, I have been working as a Brand Activation Intern for Mixtons, supporting the build-up and breakdown of activation sites at key events across the UK. I've further been engaging directly with festival-goers to sample products and grow Mixtons’ consumer community, while also running the bar and serving cocktails. A core part of my role involved building meaningful connections with consumers to drive brand awareness and recognition. I also contributed to investor outreach efforts, gaining valuable insight into the business and growth side of a fast-paced start-up.
As Fashion Director for the Walk On Charity Fashion Show, I played an integral part in the creative direction and execution of a diversity and sustainability-focused event that successfully raised over £20,000 for Snowdon Trust and Pathways4All. My role involved curating a diverse lineup of designers aligned with the show's ethical and aesthetic vision, managing logistics and contracts, and building strong relationships across the fashion and charity sectors. In the lead-up to and during the two-day event, I worked hands-on with designers, coordinated the shipment and presentation of collections, and oversaw backstage operations, including model organisation and show flow, to ensure a seamless and impactful experience. This role combined creativity, leadership, and logistics, all in service of an important cause.
This year I have been part of the Executive Committee for Durham University Against Sexual Assault (DUASA) as one of their Social Media Co-ordinators. I research, curate and edit informative and engaging content to raise awareness. I manage the instagram handle, ensuring effective outreach and supporting campaigns and advocacy for survivors. Through this, I’ve honed my skills in social media engagement, utilising tools like Canva to create compelling visuals that drive meaningful conversations. Engagement has increased massively since my involvement, reaching 30,000 accounts this year.