London Area, United Kingdom
I am a versatile and practical marketing leader with 17 years of experience driving brand recognition and commercial growth in both large, matrix B2B professional services and scale-up environments. I thrive on pairing big-picture thinking with hands-on execution, building cross-functional collaboration, advancing marketing technology capabilities, and leading teams to deliver measurable, scalable impact. I am open to full time, fractional and contract roles as Head of Marketing, Marketing Director or CMO for start‑ups, scale‑ups and PE‑backed organisations that are mission‑driven and seeking to clarify their story, build high‑performing marketing engines, and translate strategy into measurable commercial results. Alongside my corporate roles, I serve as a Director for a community energy co‑op focused on community‑owned solar projects, run a private coaching practice for women in transition, and hold ACC accreditation with the International Coach Federation, which informs my leadership style and team development work.
Leading Verian’s global marketing, communications, and brand. Working closely with regions and leaders to shape strategy, deliver campaigns, and develop thought leadership across the business.
Offer 1:1 coaching for women pivoting their lives or careers, providing structured support through transition and transformation. Focusing on mindset, communication, and strategic goal-setting, I help clients build confidence, establish better work-life balance, and develop authentic leadership styles so they can carve their own path to success from day one.
Senior marketing leader brought in post‑acquisition to build a centralised, global marketing function for a PE‑backed stakeholder engagement and governance consultancy. Including brand unification for multiple acquisitions to a new master brand, establishing owned-channel strategies and building a data‑driven marketing engine and scalable operations.
Interim marketing leader for during period of organizational change. Managed national team of 13 sector-focused marketers and business development professionals, supporting them to build integrated campaigns that aligned with firm-wide priorities.
First B2B marketer hired into a B2B2C financial wellbeing scale‑up following acquisition by Octopus Group, tasked with designing and executing the employer go‑to‑market strategy targeting HR and benefits decision‑makers. Drove lead generation through paid media, email, sponsorships, webinars and owned events, all with robust ROI tracking.