Chicago, Illinois, United States
I design the marketing systems, data infrastructure, and operational processes that enable scalable B2B go-to-market execution. With 6+ years of experience in Marketing Operations, I partner with Marketing, Sales, RevOps, Product, and Engineering teams to translate business strategy into scalable operational solutions. My work spans campaign operations, marketing automation, lead lifecycle management, attribution, reporting, database health, and the integrations that connect the GTM tech stack. I enjoy bringing structure to complex, cross-functional initiatives—whether launching new products, optimizing lead management, improving data quality, or building reporting that gives leadership clear visibility into marketing performance and pipeline. I'm equally comfortable discussing GTM strategy with stakeholders and configuring the systems that make execution possible. My technical expertise includes Marketo, Salesforce, LeanData, HubSpot, DreamData, Qualified, Zapier, Workato, and AI-enabled workflows. I view AI as a practical tool for streamlining campaign execution, reducing manual work, improving data quality, and helping marketing teams operate more efficiently. I'm passionate about building reliable, scalable marketing operations that enable teams to move faster, make better decisions, and support long-term business growth.
• Lead the design and optimization of marketing operations infrastructure that supports scalable B2B go-to-market execution, partnering across Marketing, Sales, RevOps, Product, and Engineering to improve campaign execution, data quality, and pipeline visibility. • Own marketing automation and campaign operations across a multi-platform martech ecosystem, including Marketo, Salesforce, LeanData, DreamData, Qualified, HubSpot, Zapier, and Workato. • Design and optimize lead lifecycle management, audience segmentation, scoring, routing, and Salesforce synchronization to improve funnel performance and operational efficiency. • Build and maintain reporting, attribution, and dashboard infrastructure that provides leadership with visibility into campaign performance, marketing contribution, and pipeline. • Partner with cross-functional stakeholders to translate evolving go-to-market initiatives into scalable operational processes, automation, and measurement frameworks. • Designed the marketing operations infrastructure supporting two major product launches, establishing campaign architecture, attribution, reporting, integration workflows, and real-time operational monitoring from product systems through Marketo and Salesforce. • Manage database health and governance across 160K+ records, including segmentation, field hygiene, compliance, lifecycle management, and documentation standards. • Apply AI-powered workflows and automation to streamline campaign execution, reduce manual effort, improve data quality, and strengthen operational scalability.
➤Act as Product Owner for marketing automation tools (Iterable, Salesforce Marketing Cloud, Pardot, etc.) and email/text message creation process. ➤ Manage and optimize the email creation and approval process, reducing turnaround time by 20% and ensuring timely and accurate communication delivery. ➤ Develop effective email and SMS marketing strategies for promotional, transactional, and targeted trigger campaigns across the customer lifecycle. ➤ Build and test email templates to ensure they render across devices and platforms. Ensuring ADA Compliance & Dark Mode optimization. ➤ Create and implement A/B testing across all aspects of the email strategy, enhancing design, productivity, deliverability, and customer engagement by 36%. ➤Analyze and report on campaigns and customer journeys and provide optimization recommendations and performance insights. ➤ Collaborate closely with Marketing Teams to develop a cohesive communication strategy, roadmap, and goals, leading to an increase in customer engagement. ➤ Build dynamic, highly-targeted messaging and campaigns tailored to distinct buyer personas, ensuring each audience received unique content, which resulted in a 450% improvement in click-through rates. ➤ Actively monitor competitive practices and industry standards, implementing leading strategies, which resulted in maintaining a competitive edge in the market. ➤Collaborate with the technical operations team to continuously improve back-end automation and system integrations, resulting in an increase in operational efficiency and seamless integration of new features.
Write, proofread, and edit print and digital communications to ensure communications are error-free and go along with brand guidelines (email, postcards, digital ads, landing pages, social media content) Identify opportunities to improve deliverability, open rates, click-through rates and overall prospect and customer engagement Ensure marketing automation technology works with other marketing technologies Run weekly, monthly and quarterly reports to measure engagement and identify areas of improvement in Act-On, Google Analytics, and Hootsuite Manage content strategy and create content (images and copy) to be utilized across all platforms Edit website content as needed and optimize it for search engines and customer acquisition Coordinate and manage live events, which includes: Coordinating schedules with outside speakers, sponsors, partners and internal participants, editing and proofreading presentation materials for speakers, and room setup and take-down Write and schedule social media posts in all channels using Hootsuite and monitor accounts twice a day Participate in individual, team, and company meetings
Coordinate and collaborate with external Marketing Director in order to execute all marketing projects Create and execute social media strategy for all social media channels and monitor activity to grow following Proofread company website for content, grammar, and style errors and send to Marketing Director to correct Communicate marketing/creative projects discussed internally to the Marketing Director and then take lead on projects to ensure they are done efficiently and effectively Craft content for email marketing and schedule emails to send out Formulate images and content for company billboards, print marketing, and other mediums and confirm they are put up Create content and design layout for company brochures, oversee the entire process from content creation to printing Coordinate with the printing company to ensure all materials are printed properly and retrieved from their facility upon completion to ensure quality Attend and manage educational in-services: sent out calendar invites, coordinated with the facility to ensure proper equipment was available, liaised with event sponsor, assisted with setting up and clean up, obtained attendee information and entered data into Salesforce Manage office space, ensure that space is properly kept and tidy at all times Point person for maintenance, mailing, shipping, supplies, equipment, and errands Coordinate with IT department on all office equipment to guarantee all equipment is up to date and running efficiently Provide general support and hospitality to visitors Manage executives' schedules, calendars, and appointments Monitor and maintain office supplies inventory
Responsible for coordinating and scheduling 15+ ophthalmic surgeries across 6 surgical facilities Worked closely with doctors, patients, and staff to coordinate the intricate scheduling process Handled up to 2 emergency surgeries per week and was able to handle multiple projects simultaneously allowing me to multitask effectively Coordinated patient post operative appointments to ensure proper care was received