New York City Metropolitan Area
Branding & Marketing Specialist, with a specific focus and admiration for the fashion industry. Aspiring to develop creative and inventive solutions in collaboration with like-minded professionals, where both parties can learn from one another. I believe that fashion can be a powerful tool in expressing one’s self and making our daily life more exciting. I utilize my strong suits like communication, team-work, and problem-solving, to contribute to delivering profitable solutions to companies. Experienced in concept development, trend & competitor research, creative writing, campaign strategy & development, as well as operating in Adobe Programs (including Illustrator, InDesign & Photoshop) along with Spark AR Studio for face filter creation. I love a good challenge. This is why I never stop learning and looking into innovative approaches, working with different cultural backgrounds and perspectives. This makes me easily adaptable to both local and international business. I aim to continue on my journey of progression in both a personal and professional sense while keeping to my chore ethics of being productive, punctual, and goal-oriented. Contact Me LinkedIn Message / Email: [email protected]
-Creating social media content that aligns with the brand identity. -Helping with marketing campaigns, including email marketing, influencer outreach, and brand pitches. -Developing presentations and promotional materials. -Assisting with administrative tasks -Planning community activation, private, and pop-up events
• Competitive influencer research projects to support strategy development for upcoming seasons. • Researching influencers in different global markets. • Monitoring influencer presence on branded press trips and fashion shows. • Creating a database with influencer brand alignments. • Discovering new influencer targets for future projects. • Competitive social media research across target brands to analyze successes and failures. • Global sample trafficking and building press reports that are circulated bi-weekly to the entire company and investors • Assisting with seasonal gifting strategy, including contributing to target lists, communication with VIPS, and facilitation of product delivery. • Digital media research project to provide an overview of the digital landscape, how websites cover brands, understanding of website voices, and recognizing potential pitch opportunities.
- Managed and grew the brand's presence across Instagram, Facebook, Pinterest, and TikTok, tailoring content to engage diverse audiences. - Developed and executed content strategies, incorporating SEO best practices and leveraging creative writing to align with the brand's voice and mission. - Created high-quality visual and written content, including posts, captions, and videos, showcasing the unique properties of gemstones and personalized jewelry. - Monitored KPIs to track campaign performance, optimize engagement, and improve overall reach and brand visibility. - Researched trends and insights in the crystal and jewelry market to drive innovative storytelling and connect meaningfully with customers.
Fashion Society is a multi-brand fashion company, holding 5 different Scandinavian clothing brands within its portfolio, namely: Lovechild, Nué Notes, Mark Kenly Domino Tan, Naja Lauf & Rue de Tokyo. My tasks have included all the necessary functions within PR such as: -Showroom meetings -Sample and showroom management -Influencer Marketing -Pitching and securing news stories, features, and product coverage in magazines - Fashion Week planning -Creating Press Releases -SoMe / contact to our ambassadors and press partners via SoMe -Weekly tracking of clippings in magazines and online -Monthly press reports -Vocast (image bank) -Assistant on photo shoots
Anna Daubner is a Budapest-based contemporary womenswear brand. As a branding & marketing specialist, I was involved in creating and carrying out campaigns for new collections and collaborations throughout SOME Channels, while planning and generating targeted content. Responsibilities: -idea generation for new collections & collaborations -execution of newly developed campaigns -planning & constructing social media content (posts, story posts, videos) -creating face filters -creative description writing -establishing social media calendars -using Stylehub to keep track of and update the website -idea generation & brainstorming for upcoming collections & events -product and customer research -utilizing Adobe Programs for various creative tasks -helping out with photoshoots both in creative direction & execution -keeping track of stocks -styling the showroom -creating newsletters in MailChimp