Dhaka, Bangladesh
As Senior Assistant General Manager at Nippon & McDonald Steel Industries Ltd., I lead sales and marketing operations, focusing on market development, trend analysis, and the implementation of strategic initiatives. My responsibilities include working closely with the sales team to monitor performance, crafting actionable marketing strategies, and fostering strong customer relationships through structured communication and feedback mechanisms. With over a year in my current role and extensive experience in sales leadership, I bring expertise in dealer operations, dealer networks, and dealer management to support the company’s growth. Certified in strategic thinking and employee engagement, I am committed to developing effective sales plans and motivating teams to achieve sustainable success in a dynamic and competitive market.
sales & marketing
• Leading the Sales & marketing Operation, develop Market, Market Analysis, Making Marketing strategies & recommending implementation framework. • Implementation campaign, working & monitoring closely with company’s sales & marketing team, • Assist management with securing meetings, building & executing marketing & sales plan • Motivating the sales team to reach their target, Develop and establish customer service model that includes, customer communication and feedback. • Determines annual unit & gross-profit plans by implementing marketing strategies & analyzing trends • Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. • Implements national sales programs by developing field sales action plans. • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. • Distributing task among the team members, monitoring, mentoring & evaluating performance. • Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand. • Customer complaints management and technical assistance components, market research & any other relevant job as management decides. Major Achievements: • Leading a team of 12 people, handling 600+ Corporate clients & generating sales of BDT25 crore
• Trade Sales & Marketing operation, stakeholder management, Trade policy development, making promotional offers regionally, sales team coaching & ensuring sales budget. • Increased sales from 1200MT to 2500 MT & achieved monthly sales target of BDT 20 crore.
• Sales & Marketing operation, Maintain relation with Distributor, Dealer, retailer, Engineer, design business policy, supervise sales team, Monitoring sales & collection target & improving brand value. • Convert credit to Cash, Security increase by BG instead of CQ security, Mirsorai-Sitakundu thana dealer operation established, Cumilla district covered by new distributorship.
• Introduced easy color idea by taking investment from dealers & grew business from 1% to 12% in a year • Reduced check bounce issues, established Payment discipline, Network Expansion, To Grow 22 NO’s of Premier Club Dealer, Grab lucrative project, two no’s Eazycolor Idea Store established, Team building, Monitoring System developed and overall business have established in a sustainable model.
• Worked at Greater Cumilla & Noakhali (Cumilla, B.Baria, Laxmipur, Chandpur, Feni & Noakhali) • Expand companies existing business by creating new dealers and improving sales existing channels, • Building companies brand building in the steel market by working with the construction sector, • Leading a large sales team in a sales division, sales administration, planning, implementing sales policy, report sales-related activities, achieve sales growth with team members. • Increased company’s yearly sales from 10,000 MT to 1,00,000 MT