Ho Chi Minh City, Vietnam
Hi, I’m Su! I work with brands and Tech founders who are building solid products but want their growth, visibility, and community to scale just as fast. At SotaMedia, we focus on one thing: turning attention into measurable traction and communities into real leverage for growth, fundraising, and long-term brand value. What we help products achieve: - Sustainable user & community growth (not vanity numbers) - Higher engagement and retention across social and on-chain communities. - Clear go-to-market and positioning that investors and users actually understand. - Marketing metrics that tie back to conversion, activity, and trust. We’re practical, data-driven, and very honest. If something doesn’t move the needle, we say it, and fix it. SotaMedia works best with companies and teams who care about long-term community value, not short-term hype. Always happy to connect with founders, builders, and operators in Tech zone. DMs are open ✨
I joined GALL3RY at a moment when NFTs needed more than hype, they needed utility and culture. One of the highlights was launching the Axie ID Card campaign with Sky Mavis, which reached 700K+ impressions and led to 18,000+ NFTs minted in just 3 days. Beyond launches, I focused on building sustainable growth, aka. scaling both B2B and B2C users through a mix of content, KOLs, ads, and PR. I also shaped how GALL3RY told its story long-term, producing the whitepaper and launching a Twitter (X) podcast to turn ideas into conversations. Along the way, I helped expand a global partner network across dapps, DAOs, and media, turning collaborations into real distribution.
Over months, I built relationships with ~200+ ecosystem players, from exchanges and VCs to agencies and Dapps. I led business operations for 'Beland', a metaverse project under the ecosystem, working across business model design, fundraising, and partner onboarding. Offline mattered too. I organized a flagship Hanoi event bringing together 200+ founders, builders, and business leaders, while representing KardiaChain at 20+ local and global blockchain events. Behind the scenes, I helped scale BD operations by training new team members and turning ad-hoc partnerships into repeatable processes.
This was where I learned how Web3 ecosystems, or a Layer 1 actually scale. I managed and grew relationships with ~50 Web2 and Web3 partners, contributing to a 4.6x increase in live blockchain TPS through ecosystem adoption. I led the Pioneer Hackathon, onboarding 10+ projects and developer teams into KardiaChain, and worked closely with builders to turn ideas into deployable products. A big part of my role was bridging traditional industries, like HR, real estate, gaming, etc... into practical blockchain use cases. I also collaborated with product and marketing teams on growth strategies and supported dapp teams through due diligence to help them secure funding from VCs.
I worked at VinID when scale was the baseline: Millions of user, real data, real pressure to grow responsibly. My focus was CRM and lifecycle growth. I led data-driven campaigns for 10+ B2B partners across retail, fintech, and insurance, using Big Data to improve both acquisition and retention. Across push, SMS, in-app, and email, I helped design growth loops that kept users engaged across mobile and web. It was where I optimized systems, data, and customer behavior to actually connect. I believe small optimizations can compound heavily at super-app scale.
This role built my foundation in growth from the inside. I managed CRM operations for a 10M+ user base, working hands-on with Salesforce, Insider, and internal targeting tools. I ran omnichannel lead-gen campaigns for fintech and insurance partners, while continuously optimizing customer journeys through segmentation and automation. It taught me how to think in funnels, cohorts, and lifetime value, which are skills I still use every day, just in different ecosystems.