Utrecht, Utrecht, Netherlands
I am a strategic leader in Merchandising and Category Management with 15+ years of international experience in the sports and fashion industry. My extensive time at Nike has gained me thorough knowledge of Footwear and Apparel product creation and line management. I have proven leadership capabilities in driving (and growing) large, complex and global businesses, most recently with $1.5B Women's Sportswear Apparel category at Nike. My experience covers DTC and wholesale, as well as digital and physical channels. Today, I am focused on the e-commerce channel as Head of Online Category Management at Decathlon. My growth mindset applies not only to business, but also to people. I love to help grow and develop others through mentoring, coaching and sharing my expertise. Building strong meaningful relationships across the organization and achieving goals as a team gives me energy and motivation. My passion for travel and exploring new cultures have led me to study and work in Italy, and eventually to a global leadership role in the United States. I feel lucky I am able to convert my passion into my career. My skills: Team Leadership Decision making Collaboration Negotiation Positivity Retail Math Strategic Planning Analytical Skills Influencing Presentations
Leading Trade Marketing and Retail Media for the Benelux region.
Leading a team of 15 Digital Sport Leaders (Category Managers) who together are responsible for driving online marketing campaigns, executing digital merchandising strategies and optimizing e-commerce business performance of 80 sports. Making sport accessible for the many.
Led a team that managed $1.5B business to double digit growth in 2 consecutive years (+12% in FY20) through productive and profitable consumer right line plans and assortment strategies. Partnering with Design and Product, we reset the line planning construct, resulting in -20% sku reduction. Led by consumer insights and analytics, developed a product offering for nike.com.
Established Nike Golf assortment strategy and revisited the line construct across Footwear and Apparel through the lens of consumer mindsets, achieving -30% sku reduction while increasing futures revenue by +21%.
Developed Global Nike Women Assortment strategy for Footwear, Apparel and Accessories through partnership with category Merchandising counterparts, Sales and Finance, achieving double digit revenue growth.