Kerala, India
I help B2B technology companies turn marketing activity into measurable pipeline. Over the past 5 years at Samsotech International — a global hospitality SaaS company — I've built and led demand generation programmes across EMEA, Europe, Africa, and North America. The results I'm most proud of: → 35% YoY growth in qualified leads through targeted multi-channel campaigns → 40% increase in organic website traffic via integrated SEO and content strategy → 30% improvement in campaign response rates through audience segmentation and personalisation → 25% higher email open rates and 20% higher CTR via A/B testing and nurture sequences → 30% reduction in campaign turnaround time by redesigning HubSpot automation workflows I work at the intersection of strategy and execution — building go-to-market plans, running campaigns end to end, and making sure marketing and sales are aligned on what a qualified lead actually looks like. Tools I use daily: HubSpot CRM, Salesforce, Apollo.io, Google Analytics, LinkedIn Campaign Manager, Canva, Liana Mailer. Currently leading a team of marketing executives and sales engineers, managing pipeline across 6+ international markets. Open to senior demand generation, marketing automation, or B2B growth roles in the technology or SaaS space.
• Leading global marketing strategy for hospitality SaaS solutions, driving pipeline growth and brand visibility. • Managing and mentoring a team of marketing executives and sales engineers, ensuring alignment on lead generation goals and daily activities • Managed and mentored a team of marketing executives and sales engineers, aligning efforts on lead generation goals. • Oversaw multi-channel campaigns targeting hotel decision-makers, utilizing email, LinkedIn, and content marketing. • Collaborating closely with sales teams to increase conversion from leads to qualified meetings and opportunities • Tracking team performance through KPIs, reports, and weekly reviews to improve efficiency and output • Optimizing campaign performance using data analytics and A/B testing
Led end-to-end marketing initiatives for SaaS-based hospitality technology solutions, supporting brand visibility, lead generation, and market expansion across global hotel markets. Planned and executed integrated digital marketing campaigns leveraging SEO, content, and performance marketing to engage hotel decision-makers and support revenue growth. Collaborated closely with sales and product teams to align marketing strategies with evolving market trends, strengthen value propositions, and deliver measurable business impact.
Managed sensitive medical records and delivered exceptional customer support at Medeor Hospital Dubai. • Maintained confidentiality and accuracy in handling medical records. • Resolved patient inquiries and issues with empathy. • Streamlined processes to ensure data integrity and enhance customer experience.
In my role as an Accounts Payable Officer, I successfully managed and processed company expenses, ensuring accurate and timely payments to vendors and suppliers. I streamlined financial processes, maintained accurate records, and communicated effectively with internal teams and external partners to contribute to the financial integrity of the organization.
• Managed and streamlined support operations at Wipro, ensuring seamless communication between teams and clients. • Excelled at multitasking, problem-solving, and providing exceptional service to enhance customer satisfaction. • Collaborated with teams to resolve conflicts and maintain a high level of organization and efficiency.