Madrid, Community of Madrid, Spain
In the last few years, I’ve helped more than 50 law firms in Spain and LatAm grow revenue, raise fees and stop sounding like ‘just another firm’. If you're comfortable being just another firm, feel free to stop reading here. But if you —or your firm— are ready to stop sounding generic and start being recognised for what you actually bring to the table, keep going. I’ve got tailored solutions for law firms, for individual lawyers and for senior professionals. At Mirada 360, we act as the outsourced team for communications, marketing and business development —for firms that aren't satisfied with merely looking competent. They want to prove it. We offer three types of services: 1. Outsourced communications and marketing department For firms with 20 to 100 lawyers. We become your external team, working hand in hand with your internal lead. We do what builds reputation, useful visibility and business opportunities. No fireworks. Just results. 2. Strategic consulting for large firms We support marketing, communications and BD directors with senior insight, legal market perspective and realistic plans. Our most in-demand service here: Thought Leadership programmes aligned with Business Development. 3. AI-powered personal branding for lawyers Tailored programmes for partners who want to stop being invisible —without pretending to be influencers. We define positioning, tone of voice, an optimised LinkedIn presence and content strategies using AI... and judgement. In addition: 🔹 I mentor women in leadership roles —communications, marketing and BD— in law and beyond. 🔹 I deliver training in personal branding, LinkedIn, strategic communication and consultative sales for lawyers and senior teams. Also: how to use AI in your communication —properly. 🔹 As VP of EJE&CON, I lead #AquíEstánEllas, a programme that promotes the visibility of women experts in media and professional events. 🔹 I’m founding member of Inkietos, co-organiser of the Legal Management Forum, and co-founder of Almacén de Derecho. 🎤 Frequent speaker at legal sector events and lecturer in law school master’s programmes. If you’ve made it this far, tell me this: 📩 Is your firm still speaking like a corporate brochure from 2005? Let’s talk: [email protected] Or book directly: 👉 https://mirada360.typeform.com/M360contacto
Clients who commit, with our guidance, to communication that is genuinely relevant to their clients typically see 20%–40% more qualified opportunities within 12–24 months, and increase fees by 10%–25% without losing key clients. Mirada 360 is a strategy, brand, reputation and communication consultancy focused exclusively on law firms. We help firms professionalise their communication when growth starts to create complexity. Dispersed visibility. Tactical marketing without a plan. Partners overloaded and short of time. We act as the firm’s external communication department, combining strategy, method and ongoing execution, in close coordination with partners and management teams. When a law firm professionalises its communication: Visibility stops being noise and follows a clear business plan. Fees stop being justified and are sustained by positioning. Partners stop pushing marketing and operate within a governed system. Communication stops being tactical and becomes a managed capability. We work with ambitious law firms facing internal complexity and little margin for error. Typical outcomes for mid-sized firms: – 20%–40% growth in qualified opportunities over 12–24 months. – Fee increases of 10%–25%, supported by stronger pricing and proposals. – Significant improvement in effective visibility, aligned with business strategy. Our work covers positioning, narrative, communication governance, PR and content across key channels. One principle throughout: relevance over exposure. Systems over isolated actions. No empty branding. No vanity metrics. The objective is not to communicate more. It is to sustain reputation, relationships and fees in a competitive legal market. Contact: ✉ [email protected]
#AquíEstánEllas is an initiative by EJE&CON to increase the presence of women as speakers in conferences and reports. At EJE&CON, we work to foster a cultural shift leading to equality between women and men. The goals of the #HereTheyAre initiative are: To inspire other women To assist rather than accuse, eliminating the excuse: there is no shortage of qualified women To normalise the voice of the expert woman To enrich influential opinion with the voices of women To promote the brand of our associates To position EJE&CON as a benchmark for executives If you are looking for experts for a conference or report, at EJE&CON, we say without a doubt, #AquíEstánEllas.
The Spanish Association of Executives and Directors (EJE&CON) is a non-profit organization that promotes the presence of women in senior management positions and boardrooms. Established in 2015, it comprises over 1400 professionals from large companies, executives committed to talent without gender or generational biases. A mong the most notable projects are the EJE&CON Genderless Talent Awards, which recognize organizations working towards equality, and the EJE&CON Code of Good Practices for Talent Management and Business Competitiveness, currently with over 150 participating companies. For further information, please visit https://ejecon.org/.
We are currently more than +2,000 executives and directors, including more than 100 brave men. As a member of the Board of Directors and Vice President of the Communication Committee, I share projects with extraordinary people to achieve cultural change by eliminating gender and age bias.
Postgraduate course on access to the legal profession at the Bar Association of Madrid under the direction of Coloma Armero, the uniqueness with respect to other postgraduate courses of the same type offered by different universities is that the training has a strong practical component. The module on "THE EXERCISE OF LAWYERS: FUNCTIONS, COMPETENCIES, DUTIES AND OFFICE MANAGEMENT" is led by Joaquín García-Romanillos, José María Segovia and Antonio Fernández.
http://www.ieb.es/masteruniversitarioaccesoabogacia/