Philadelphia, Pennsylvania, United States
Created and maintained the Design System to facilitate product alignment and scale it across 5+ applications.
- Managed the rebranding and marketing content of Wharton Cypher. - Collaborated with the marketing team to come up with new marketing strategy and content.
- Led and managed 2 client projects and 2 creative projects and fostered cross-functional collaboration among members. - Managed external partnerships and project idea generation process.
Initiated and led the design of onboarding experience for IoT products Trial Journey to increase conversion rate and product adoption rate. - Designed user onboarding flow for an enterprise-focused sales motion that impacts company’s sales strategy and maximizes user engagement. - Led the design of onboarding guidelines for AI features in Meraki cameras that increases core feature adoption rates among trial users. - Finalized key user personas and user journeys through collaboration with cross-functional teams, tailoring solutions for distinct use cases. - Recruited and conducted usability tests on target customers and iterated designs based on the insights.
Led a team of 3 to design, structure, and curate visual and narrative elements to ensure alignment with the cultural and historical significance.