Amsterdam Area
E-commerce and digital marketing professional with experience across promotional strategy, on-site merchandising, and performance within fast-paced international environments. Currently working at Beerwulf (part of the HEINEKEN group), contributing to promotional planning, forecasting, and Shopify merchandising across multiple markets and categories. Skilled in cross-functional collaboration with a strong interest in brand-led e-commerce, driven by a focus on both big-picture thinking and attention to detail.
• Own promotional planning and execution across key trading periods, customer segments and categories • Manage promotional forecasting and monitor sales, performance and financial outlook, initiating corrective actions where required • Drive on-site merchandising, promotional activation and portfolio management within Shopify • Partner cross-functionally to align stock, pricing and promotional activity with commercial objectives
• Support pricing, portfolio, and promotional strategies across multiple European markets • Coordinate seamless product launches, bundles, and site merchandising using Shopify and internal tools • Collaborate with cross-functional teams to execute campaigns and troubleshoot operational challenges • Monitor sales performance and assist in reporting to inform data-driven decisions
• Manage and grow social media presence for multiple brands across Instagram, Facebook, and LinkedIn • Drive both organic and paid content strategies, from ideation to execution • Produce photography, basic video, and written content tailored to each brand’s goals • Conduct market research and identify strategic opportunities within client industries • Delivered measurable growth in engagement, reach, and sales
• Prospected and qualified leads across the UK & Ireland M&A market • Booked discovery meetings and built strong sales pipelines • Spearheaded Dealsuite’s early expansion efforts into the South African market, leading early outreach and opportunity qualification • Strengthened my commercial skills, communication, confidence, and adaptability
• Founded and ran a handmade accessories business, managing all operations end-to-end • Cultivated strong customer relationships and promoted ethical giving through donations • Produced original photography and content for product promotion • Designed, marketed, and sold original beaded products via Instagram
• Created and implemented a comprehensive marketing plan aligned with business goals • Wrote and published engaging blog content via WordPress • Managed social media content and approval processes to maintain brand consistency