Morgan Hill, California, United States
I build and scale high-impact B2B marketing programs that accelerate pipeline, drive product adoption, and turn events into measurable revenue. I combine strategic planning, hands-on execution, and cross‑functional leadership to deliver integrated demand gen, ABM, and field marketing programs—especially in cybersecurity and enterprise tech.
Directed regional event strategy and execution across the Americas, managing 25–30 events annually, generating 1,500 qualified leads, influencing $3M in pipeline, and securing 8–10 executive meetings per quarter. Led full lifecycle event operations including vendor procurement, contract negotiation, logistics, on-site execution, and post-event follow-up while maintaining budget adherence and compliance standards. Designed and scaled MDF and co-marketing programs with channel partners, integrating webinars, nurture campaigns, and Salesforce lead routing to improve engagement and follow-up efficiency.
Executed regional event programs in collaboration with Field Marketing, Corporate Events, and Alliances teams, ensuring alignment with strategic business objectives. Managed company online store operations, including inventory tracking, budget oversight, and enforcement of corporate branding standards. Supported trade show execution through vendor coordination, contract administration, logistics planning, and development of the 'Trade Show in a Box' program to standardize event presence.
Managed asset and holder data in Salesforce to support global renewal processes, maintaining 92 data accuracy and contributing to 87 year-over-year renewal rate improvement. Oversaw asset inventory tracking and delivered regular reporting to stakeholders, improving visibility for allocation and end-of-life decisions. Coordinated with Customer Support to ensure accurate asset registration and delivered customized reports to strengthen client relationships.
Managed executive calendar, meetings, and complex domestic and international travel logistics for EVP of Finance in a high-volume environment. Implemented centralized filing and expense reporting workflows for sales leadership, improving record accuracy and accelerating reconciliation timelines. Directed daily office operations including facilities, reception, and customer service, ensuring an efficient and professional workplace environment.
Developed and maintained centralized filing and expense reporting systems for WW Sales VP, improving documentation accuracy and audit readiness. Partnered with sales teams to track high-priority leads in Salesforce, contributing to $3.8M in influenced pipeline and improving follow-up efficiency. Provided operational support for pipeline tracking, reporting, and sales processes to enhance decision-making and execution.