New York, New York, United States
A solo founder wears 11 hats. No human is 11 specialists, every day, for years. That's the bottleneck behind every $1-3M ARR cap in solo-founder history. I'm building Myinc.app, the company that runs while you sleep. Pick a founder template (store owner, creator, coach, SaaS founder, agency, newsletter). Connect your messenger. A 10-person AI team starts working tonight: strategy, launch, marketing, content, social, support. Real page (yourname.myinc.app), real business email, real Stripe payments in under 5 minutes. The AI employees live inside Telegram, Slack, or Discord. You talk to them like teammates, in plain words. Built on the Hermes Agent runtime, a real agent that plans, uses tools, and completes multi-step work on its own. Not a chat wrapper. Compounding memory: every night it learns. By week 3, it operates like it has known your business for years. 17 years in startups: built with VCs, built alone. The pattern across every company I worked on: execution killed it, not the idea. In 2026 the cap moved. AI specialization at file granularity moved the solo founder ceiling from $1-3M ARR toward $10M+. --- The 11-job pattern is personal: 22 years in tech (Samsung 2004, NCSOFT 2007), 17 years in startups, 4 founder roles since 2009, 2 acquisitions, $10M+ raised. Built and exited: • Luxury fashion ecommerce: $7M GMV/yr, 300K members, #1 in Korea, partnerships with Chanel/LV regional wholesalers and Korean designer/beauty brands (e.g., Dr. Jart). Acquired by NASDAQ-listed Reebonz. • Food big-data mobile platform: 3M users across Korea/China/SEA, #1 Google Play Lifestyle Korea, video commerce BM at $300K/mo GMV. Acquired by a US company. • CTO at Reebonz Korea — built the cross-border ecommerce stack integrating the Korean subsidiary with the parent's Singapore/Asia platforms. Then: 7 years as a startup advisor and investor across NA/EU/Asia (2017-2024), spanning AI, fintech, ecommerce, mobile, and blockchain ventures. Authored/translated 5 Korean tech books. Now: PlugLab AI Venture Studio, with MyInc.app as flagship. If you're a solo founder tired of being 11 people, this is the move. Be the editor, not the builder. --- Currently operating from New york,United states and Seoul, South Korea. Selectively partner with founders shipping AI, e-commerce, or blockchain products — advisory, strategic builds, and architecture review on a per-project basis. Async-first. → Email: [email protected]
I'm building Myinc.app — the company that runs while you sleep. Pick a founder template (store owner, creator, coach, SaaS founder, agency, newsletter). Connect your messenger. A 10-person AI team starts working tonight: strategy, launch, marketing, content, social, support. What ships on Day 1: • Real page at yourname.myinc.app • Business email at [email protected] • Stripe-wired payments • 10 specialized AI employees living inside Telegram, Slack, or Discord • Approval gates on anything public or money-related (Approve · Edit · Skip) • Compounding memory — every night it learns; by week 3 it operates like it has known your business for years Built on the Hermes Agent runtime(Better than Openclaw) a real agent that plans, uses tools, and completes multi-step work on its own. Not a chat wrapper. Currently in private beta. A flagship venture of PlugLab AI Venture Studio. → myinc.app
PlugLab AI: AI-focused Venture Studio building the operating system for the next generation of solo founders. Earlier portfolio (2024-2025): integrated B2B growth for startups & SMBs — automated outbound strategies + video content infrastructure. 2026: focused all R&D on the pattern underlying B2B growth — AI specialization at file granularity. The result is myinc, our flagship venture: the OS for a $10M solo company. Active flagship: • myinc.app — The OS for a $10M Solo Company The same patterns that grew B2B pipelines for our portfolio now power the 11 AI co-founders inside myinc.
For nearly a decade, I backed and advised early-stage founders building in e-commerce and blockchain, across North America, Europe, and Asia. What I did: • Invested in and advised early-stage startups across e-commerce, online marketplaces, and blockchain/web3. • Partnered with founding teams in North America, Europe, and Asia, often as their first outside sounding board. • Helped with the parts that decide whether a startup makes it: go-to-market, growth, operations, and fundraising strategy. • Supported product and business-model decisions from pre-seed through early growth. • On the commerce side: DTC growth, retention, and unit economics. On the blockchain side: token and incentive design, community, and marketplace dynamics. The through-line across every company was the same: helping a small team turn an idea into a business that actually runs. That operator-and-investor lens is what I build with today.
Founded and led Foodiest, a personalized food recommendation platform built on individual body/nutrition data + content + commerce. Scale at peak: • 3M users across Korea, China, and Southeast Asia • #1 Lifestyle category on Google Play Store Korea • Video commerce business model launched at $300K/mo GMV Geographic expansion: • Native operations in Korea • Direct expansion into China and Southeast Asia • Cross-border content + commerce stack Funding & exit: • Raised $3M USD from VC investors • Acquired by MXN Commerce (US, 2016) Built mobile-first stack (iOS + Android + backend), data pipeline for personalization, content management, and video commerce infrastructure.
CTO at Reebonz Korea, the Korean subsidiary of NASDAQ-listed Reebonz (Singapore parent). Built the cross-border ecommerce platform integrating Korean operations with the parent company's Singapore/Asia platforms. Led platform consolidation, payment infrastructure, and localization stack post-acquisition.