Canada
Growth Leader turned go-to-market recruiter. I build GTM teams for elite crypto companies. Growth leader with 5+ years of experience building sales & marketing teams from $0 to 8 figure revenues in SAAS start-ups & enterprises. Employee #1 at 2 hyper-growth start-ups servicing CXOs at venture/hedge funds, fortune 500s, hospital networks and large fintechs.
Building GTM infra and teams for crypto B2B
Recruiting GTM talent for Venture Backed AI, Crypto & Robotics Companies.
Integral Treasury is a B2B accounting & treasury management SAAS for exchanges, funds and fortune 500 companies interacting with digital assets. $10m+ raised, employee #1. • Led marketing, sales & partnership teams to $Xm+ ARR & 150 B2B customers in 18 months from product launch. Closed 6/10 of the largest contracts Integral has signed to date. • Managed team of 3-5 FTEs & 2-3 contractors, budget of $600k+ per year, no at-will attrition • Solicited & raised six figures of venture funding from angels and venture/hedge funds • Managed relationships with Big 4 accountants, JP Morgan (partner/MD level), built relationships with 100+ CXOs at top digital asset funds, exchanges and gaming/venture backed companies • Built proprietary software to discover prospect intent signal, integrated into existing CRM, outreach tools leading to 60% average close rate on qualified opportunities (SQL) • Recruited first 2 senior developers from FAANG companies, no attrition after 2 years
Sales | Talent | Ops
One of the fastest growing medical device distributors and 3rd party logistics providers in Canadian history. $50m+ in first year revenue, employee #1. • Recruited & led a 6-person commission-only sales team, generating $4m+ in first year annual revenue & 20m+ multi-year revenue across multiple channels: government RFPs, online sales and corporate clients • Led, negotiated & structured multiple joint ventures between medical distributors, SAAS & 3rd Party logistics providers in response to RFPs leading to 7 figure revenues • Signed 10 partnerships with provincial and national healthcare professional associations with 100k+ members, resulting in an average CAC of $10 on an LTV of $4000+ • Led the development of 20+ class 1 & 2 medical devices in partnership with international manufacturers: optimized material selection for availability, cost and ease of manufacture, iterated design, partnered with NA testing agencies, passed regulatory standards and brought to market • Solicited $800k of no-interest venture debt financing for 3 years from the Ontario Development Agency, Led SR&ED submission resulting in 6-figure reimbursements for development costs
• Consistently exceeded sales Quota • Technical pre-sales professional for commercial accounts including Long-Term Care, Hospital Networks & F.Is, Media and Entertainment among others • Diversity & Inclusion speaker, VMworld 2020, distributed to all 22,000+ employees as mandatory sensitivity training