United Kingdom
A proven global leader in the lifestyle and sports industry, bringing deep expertise across wholesale, multi-brand retail, branded retail (DTC), and technology. Demonstrated success in driving growth and transformation across diverse business functions, including Sales, Marketing, Merchandising, Buying, Logistics, Country Management, Digital Product Development, Technology, and Strategic Business Transformation on a global scale.
Drive global Direct-to-Consumer (DTC) market entry and expansion, delivering successful launches across North America, EMEA, and APAC. Provide strategic oversight for market prioritization, operational readiness, and long-term growth planning. • Architect and optimize global operational ecosystems, including 3PL networks, ERP, OMS, EPOS, and eCommerce platforms, ensuring scalability and efficiency across diverse markets. • Own product economics, shaping build vs. buy strategies, feature investment decisions, and market valuation to maximize ROI. Leverage platforms such as Salesforce, Emarsys, Adyen, and Aptos to deliver best-in-class digital experiences. • Champion regulatory compliance and governance, establishing frameworks for data privacy, security, and legal adherence across multiple jurisdictions. • Lead global product organizations, driving eCommerce and EPOS innovation through Agile methodologies and iterative delivery to accelerate value creation. • Influence and align senior stakeholders across functions and geographies, fostering collaboration between technology, creative, logistics, finance, and commercial teams to deliver complex programs on time and within budget. • Steer enterprise-wide transformation initiatives, embedding change management strategies to enable sustainable growth and operational excellence.
• Drive global Direct-to-Consumer (DTC) market entry and expansion, delivering successful launches across North America, EMEA, and APAC. Provide strategic oversight for market prioritization, operational readiness, and long-term growth planning. • Architect and optimize global operational ecosystems, including 3PL networks, ERP, OMS, EPOS, and eCommerce platforms, ensuring scalability and efficiency across diverse markets. • Own product economics, shaping build vs. buy strategies, feature investment decisions, and market valuation to maximize ROI. Leverage platforms such as Salesforce, Emarsys, Adyen, and Aptos to deliver best-in-class digital experiences. • Champion regulatory compliance and governance, establishing frameworks for data privacy, security, and legal adherence across multiple jurisdictions. • Lead global product organizations, driving eCommerce and EPOS innovation through Agile methodologies and iterative delivery to accelerate value creation. • Influence and align senior stakeholders across functions and geographies, fostering collaboration between technology, creative, logistics, finance, and commercial teams to deliver complex programs on time and within budget. • Steer enterprise-wide transformation initiatives, embedding change management strategies to enable sustainable growth and operational excellence.
I work across the EMEA region managing the pricing, margin, range size, segmentation, forecasting and strategic direction for the brand. I work on all parts of the development process and the GTM process for footwear, apparel and accessories. I advise the global product / merchandising teams on direction for EMEA. I use data driven insights and key EMEA market knowledge to drive the brand forward and produce strong revenue and bottom line growth. Key focus - European Key Accounts (EKA) manage the strategic direction and lead the teams through the GTM process. - Advise the global team on the strategic direction of the EKA. - Advise the EMEA product team on price, margin and segmentation for each seasonal collection. - Globally align ranges with other regions to ensure that global efficiency is optimal. - Analysis of key market trends and competitors. to provide data driven insights. - Manage the field of play (Football, Basketball, Cricket etc) merchandiser. - Manage the DTC (Direct to consumer) product merchandiser. • During covid – Country managed the BeNeLux region remotely from the UK.
As Senior Buying Manager for Sports and Outdoor footwear. I am responsible for ensuring we achieve our revenue and margin targets. I deliver this through a combination of managing key suppliers (such as Nike, Adidas, North Face and Timberland) to obtain the best terms and support, manage and develop internal colleagues to ensure we constantly improve our ability to deliver against targets. Key activities include: - Supplier relationship management and negotiation. - Negotiating supply terms including guaranteed margin, sale or return, consignment, mark down support and stock replacement deals. - Ensure alignment of internal teams including Visual Merchandising, Finance, Merchandise, Marketing, Sales, Logistics and e-Commerce departments. - Organise and manage large scale shows to present new collections. - Provide specialist footwear and apparel training. - Analysis of key market trends and competitors.
As part of the buying team responsible for Outdoor and Winter Hardware and Footwear with responsibility for category sales and profits. Key responsibilities included: - Negotiating with international suppliers including North Face and Timberland. - Collection planning - Briefing and developing own brand products. - Managing sales volumes through mark downs and mark ups. - Working to set budgets.
As a senior planner within the team, I was responsible for budgeting, managing inventory and management reporting. My key responsibilities included:- - Setting and issuing buying and sales budgets. - Setting and delivering end of season stock targets. - Responsible for brand planning and reporting. - Providing written and verbal management reporting. - Re-evaluating budgets for sales and buying on a monthly basis. - Collection reviews based on sell-out data.