Li Yu

Life Sciences professional/ Business Management/ Genomics/ Molecular Diagnostics/Cytogenetics

Shanghai, China

About

With nearly 20 years of experience in the life science and molecular diagnostics market, I have had the privilege of exploring diverse roles that have shaped my career. From technical support and marketing management to business development, sales leadership, and business management, I have embraced every opportunity to grow and innovate. My journey has been fueled by a passion for trying new things and a drive to excel in dynamic environments. I am deeply grateful to my career mentors for their recognition and support, which have allowed me to advance and take on exciting challenges. Their guidance has made my professional journey both fulfilling and rewarding. As I look ahead, I remain committed to pursuing my interests and passions, eager to explore the next stage of my career with enthusiasm and determination. The best is yet to come!

Experience

  • General Manager at BINDER GmbH
    Dec 2025 - Present · 7 mos

  • Oversea business management at Diagens
    Jul 2024 - Dec 2025 · 1 yr 6 mos

    https://www.diagens.com/

  • Head of China Business at Bionano Genomics, Inc.
    Feb 2021 - Apr 2024 · 3 yrs 3 mos

    As the Business Head of Bionano China, I specialize in the IVD (In Vitro Diagnostics) market, bringing extensive experience in business and team management. With a deep understanding of the life science and IVD sectors in China, I excel in guiding new product entries into the market. My expertise lies in navigating the complexities of the Chinese market, ensuring successful launches and sustainable growth for innovative products.

  • Senior Manager, Genomics Business BD Bioscience at BD
    Jun 2017 - Feb 2021 · 3 yrs 9 mos

    I lead business development for genomics products in the China market, overseeing a team of sales, technical support, and service engineers. My responsibilities include managing a diverse portfolio of genomics product lines, such as the CLiC system for NGS library preparation using microfluidics technology, Rhapsody for single-cell sequencing, CAP for PT importing and consulting, and CBP tubes for specialized biological sample storage and separation. In this role, I am responsible for strategizing and driving business growth in China, as well as building and organizing a dedicated team to support sales and technical operations. My focus is on expanding market presence and ensuring the successful adoption of cutting-edge genomics solutions.

  • Thermo Fisher Scientific (Shanghai)
    • Business Development Manager
      Feb 2015 - Mar 2017 · 2 yrs 2 mos

      * Identify and evaluate potential new business opportunities * Initiate and develop productive client relationships * Participate on, and may lead, cross-functional teams to execute on client opportunities that include legal, licensing, finance, manufacturing, marketing, R&D, account managers etc. * Develop pricing proposals and financial models for large, complex, often multi-year deals and contracts in collaboration with account management, LCS( licensing conmercial supply )/MDx( Molecular diagnostics) team * Develop deal structures that meet client’s needs and also the growth expectation of Company and consistent with Company’s commercial strategy. Gain internal buy in of the deal. * Understand and act in accordance to applicable licenses and intellectual property, as well as monitor and manage contracts and relationships with clients and possibly the company’s in-licensing team. * Coordinates technical support to determine client needs, respond to inquiries, and resolve problems in a timely fashion. Investigates product issues and ensures satisfactory resolution of customer complaints.

    • Ion Torrent Marketing Manager
      Mar 2013 - Feb 2015 · 2 yrs

      * Responsible for Ion Torrent products management and successfully rolling out of the new products and sequencing platform into Greater China in all market segments cross academic research, clinical diagnostics, public health, food safety and Pharmas. Exceeded or met sales targets for two consecutive years

    • Supervisor, NGS Customer Collaboration and Application Development
      Jun 2008 - Mar 2013 · 4 yrs 10 mos

      Assist field application support and development on next generation sequencing in great china . Collaborate with key account customers to develop field applications . Work with key accounts to collaboratively develop applications relate to clinical and diagnostics field ,including NIPT which is highly reuqired by local marekt to replace traditional methods