Li Yu

Sales Director- Liugong Asia Pacific

Bangkok, Bangkok City, Thailand

About

15 years experience in Construction Machinery Industry, mainly based in Europe and Asia.

Experience

  • Sales Director at LiuGong Machinery Asia Pacific Pte Ltd
    Oct 2020 - Present · 5 yrs 9 mos

  • Sales Director Europe at LiuGong Europe
    Sep 2019 - Oct 2020 · 1 yr 2 mos

  • Sale Director-Dressta Brand Products at LIUGONG DRESSTA MACHINERY
    Jan 2018 - Sep 2019 · 1 yr 9 mos

  • LiuGong Machinery Europe B.V. (7 yrs 5 mos)
    • Senior Regional Manager
      Mar 2014 - Dec 2017 · 3 yrs 10 mos

    • Regional Manager Europe
      Aug 2010 - Mar 2014 · 3 yrs 8 mos

      Market and dealership development: -Recruiting and managing the dealership for Europe, including Turkey, Serbia, Bosnia, Norway, Finland, Baltic, Poland, Czech and Slovak; -Organizing exhibition and activities for these countries and regions, to promote Liugong brand; -Provide assistance to dealer for the sub-dealer and sales training; -Deliver customer files to CRM department; -Evaluate and forecast risk of dealer, give dealer credit insurance to reduce the export risk; -Over-fulfill the annual dealer develop plan, accomplish the assessment criteria; Sales order execution: -Provide solutions and personalized products to industry customers with local dealers, ; -Manage business people for arranging, production, shipment and making effective shipment plan; -Bidding: Make bidding documents according to the different types of customer; win bids successfully in countries; -Build and manage the aftermarket, solve after sales problem with engineers; -Fulfill the annual sales plan, accomplish the assessment criteria;

  • Guangxi LiuGong Machinery Co., Ltd. (3 yrs 2 mos)
    • Europe Sales Manager for Industrial Truck
      May 2008 - Aug 2010 · 2 yrs 4 mos

      Market and dealership development: -Collect and transfer local product and industry information to the HQ, and get feedback; -Organize and take part in exhibition fairs like INTERMAT in Paris, CeMat in German, recruiting dealers and promoting Lugging products; Cooperate with marketing department, make and launch dealer recruitment and product advertisement; -Expanding and managing distributor network in Europe. From 2008 to 2009, establish dealership network in Russia, Poland (Covers Czech Republic), Hungary, Turkey, Serbia, Netherlands and Finland. And build cooperation in Belgium, Bulgaria and Ukraine; -Provide assistance to dealer for the sub-dealer and sales training; -Deliver customer files to CRM department; -Evaluate and forecast risk of dealer with SINOSURE, give dealer credit insurance to reduce the export risk; -Over-fulfill the annual dealer develop plan, accomplish the assessment criteria; Sales order execution: -Visit industry customers with local dealer, provide solutions and personalized products; -Manage business people for arranging, production, shipment and making effective shipment plan; -Bidding: Make bidding documents according to the different types of customer; win bids successfully in countries; -Build and manage the aftermarket, solve after sales problem with engineers; -Fulfill the annual sales plan, accomplish the assessment criteria;

    • Product Management
      Jul 2007 - May 2008 · 11 mos

      -Product Manager for Compact machines and forklifts; -Collect latest industry information of products , and transfer to R&D department; -Develop timeline and life circle for machines; -Make marketing strategy for products, and report directly to managers of division; -Forecast and make monthly production plan through SAP system; -Enhance the image of products, including: -Prepare to take exhibition fairs, such as SAMOTER 2008, CTT, CONEXPO ; -Cooperate with JWT Advertisement Company, and give ideas to product ads, including Roller, Forklift Truck, Skid Steer Loader, Backhoe Loader, etc. -Generalize the selling point of product and make the brochures; -Update the product info on website, and give reasonable advices to the website. -Organize new product training, such as 2007 & 2008 Compact Machines training.