Li Yi

Spanish speaking TV reporter

United Kingdom

About

Senior international communications professional with 16+ years experience in national-level media, global storytelling, and stakeholder engagement across China, Europe, and international institutions. Background as a Spanish-language journalist for CGTN and China Radio International, with proven expertise in narrative judgment, risk-aware communication, and cross-cultural messaging. Recently gained hands-on experience in a UK-based global platform environment (Deliveroo), supporting market engagement with Chinese restaurant partners. This role consolidated my understanding of commercial operations, platform policy, and local market dynamics, and confirmed my long-term focus on international communications, public affairs, and content governance roles.

Experience

  • Business Development Manager at Deliveroo
    Oct 2025 - Present · 9 mos

    • Supported market engagement with Chinese restaurant partners in the West Midlands, acting as a cultural and communication bridge between a global platform and local businesses • Interpreted and communicated platform policies, operational standards, and commercial frameworks in a culturally appropriate and accessible manner • Conducted qualitative market insight analysis on adoption barriers, pricing sensitivity, and trust-building factors within the Chinese food sector • Managed complex, high-context discussions requiring expectation alignment, compliance awareness, and long-term relationship framing • Collaborated cross-functionally with operations, onboarding, and support teams to ensure consistent, compliant partner integration

  • TV reporter at CCTV Spanish Channel
    Mar 2017 - Apr 2025 · 8 yrs 2 mos

    • Produced and presented Spanish-language news and feature reports covering international politics, economics, and cultural affairs • Conducted interviews with senior diplomats, government officials, international executives, and thought leaders • Exercised editorial judgment in politically and culturally sensitive contexts, ensuring accuracy, balance, and compliance with international broadcasting standards • Maintained professional working relationships with embassies, consulates, and international organisations • Managed Spanish-language digital and social media channels, shaping narratives for global audiences across platforms

  • Reporter,Translator,Anchor at China Radio International (CRI)
    Aug 2008 - Mar 2017 · 8 yrs 8 mos

    • Hosted and produced live and recorded Spanish-language programmes for international audiences • Reported on major global and regional events including Shanghai World Expo, Boao Forum for Asia, and G20-related activities • Conducted in-depth interviews with international leaders, cultural figures, and industry experts • Translated and adapted content between Chinese and Spanish with strong sensitivity to political, cultural, and audience context • Provided translation and voice-over services for films, television programs and documentaries.