Greater Seattle Area
I am passionate about driving business impact by deeply understanding users and solving complex, ambiguous problem spaces. I focus on transforming insights into clear, actionable recommendations that enhance both user experience and business outcomes, including informing product direction, monetization strategies, and go-to-market (GTM) approaches. Over my career across technology and consumer-focused organizations, I have worked on a wide range of products spanning AI experiences, subscriptions, creator ecosystems, advertising, fintech, trust & safety, and global consumer goods products. This breadth has given me a strong ability to connect user needs, behavioral data, and market dynamics to inform product strategy, positioning, and GTM planning. I am known for influencing senior leaders, scaling subscription products, and guiding launches across AI monetization, creator and business subscriptions, ads, fintech, trust & integrity, and global consumer innovation. I enjoy working in cross-functional environments, partnering closely with Product, Design, Engineering, Data Science, and Marketing teams to ensure research is embedded throughout the product lifecycle—from early discovery and concept development to launch and GTM execution. I believe high-impact research comes from combining strong curiosity with structured thinking, and focusing on the highest-leverage problems that drive meaningful user and business value. I care deeply about building inclusive, thoughtful product experiences and helping teams make better decisions by grounding strategy, including GTM decisions, in user and market insights.
Senior insights researcher partnering closely with Product, Marketing, and cross-functional teams to drive strategic direction for new business opportunities, including Trust & Integrity, monetization initiatives, and subscription product expansion. - Directed strategy and commercial outcomes that supported the successful launch of a new product line target to generate xx million subscribers and $yB+ in annual revenue, with insights directly informing product development, positioning, and go-to-market (GTM) planning. - Drove strategic alignment across high-impact product areas by collaborating with senior stakeholders across Business, Creator, Consumer Product Marketing, Brand Strategy, Data Science, and Growth to ensure user and market insights are embedded in decision-making. - Acted as a strategic research partner, developing integrated research roadmaps and synthesizing qualitative and quantitative data (user research, market research, and competitive intelligence) into clear, actionable insights that inform product strategy, monetization approaches, and GTM execution. - Trusted cross-functional partner to senior stakeholders, delivering insight-driven recommendations that support prioritization, product direction, and business decision-making across complex, fast-evolving product areas.
UpHonest Capital is an early-stage venture capital based in Silicon Valley that partners with companies from pre-seed stage to Series A. - As a Scout, I focus on sourcing and identifying high-potential startups, building relationships with founders, and helping connect promising opportunities to the fund’s investment pipeline.
Spearhead the development of user experience learning plans for new value tier water floss products to establish winning GTM strategies. Conducted several in-depth interviews as a moderator to gather valuable insights.
NA Market and Sales Growth Analyst for Costco - Drove strategy and execution across a ~$XXM portfolio by leveraging sales insights to double merchandising ROI in 6 months, while coordinating cross-functional teams and 8 agencies to launch multi-market campaigns across 5 countries, delivering ~YY% business growth.
- Led GTM execution for three diaper innovations in North America, driving ~xxx M net sales units. Translated consumer insights into product strategy and feature optimization to improve product-market fit across diaper formats. - Built and scaled the initial GTM toolkit for pants diapers, enabling a +yy% market share gain from a 0% baseline and sustaining category growth momentum. Guided integrated NICU diaper commercialization (ads, digital, retail, and social), improving point-of-entry conversion and contributing to nearly zz B net sales units in retail.
-Led New Pampers swim pants diaper product and commercial toolkit development as well as deployment in US. - Developed new Pampers swim pants diaper global expansion plan. -Co-worked with P&G research fellows for future pants design conceptual and conducted user research to test concept.
Led transformational global development and commercialization of new Pampers Pants initiatives across 10+ countries, including end-to-end product qualification, consumer testing strategy and execution, and creation of commercialization toolkits for premium and mainline launches, while partnering with regional teams to align communication and go-to-market strategy.