Atlanta Metropolitan Area
Passionate and metrics driven marketer who develops and executes effective marketing strategies to increase ARR attainment, partner success and customer acquisition. Achieved quantifiable successes in channel, field and vertical marketing through integrated and high impact programs that generate engagement, demand and pipeline. Channel advocate with a keen attention to detail and delivers strong marketing support to sales and of course, partners. I value relationships and place a premium on collaboration and mutual respect. I express my thoughts and share feedback but am also flexible. Interested in learning more about me? Scroll down and check out my full profile! I can be reached at 📩 [email protected] or ☎ 404.702.5621 Specialities: Account Based Marketing · Analytics · Business Development · Channel Marketing · Content Development · Cybersecurity · Demand Generation · Digital Marketing · Event Marketing · Field Marketing · Marketing Plan Development and Execution · MDF/Co-op Management · Partner Marketing · Partner Enablement and Activation · Partner Relationship Management · Pipeline Acceleration · Sales Enablement · SLED • Develop, execute and measure quarterly and annual marketing plans that align to sales teams' objectives • Leverage channel partner relationships and investments to increase brand awareness, customer acquisition and market reach. • Design and execute integrated marketing strategies and allocate budget. • Develop messaging, personas, and positioning to build powerful connections with target audiences. • Content creation: Invitations, powerpoint, case studies and data sheets. • Utilize top of funnel, pipeline acceleration and account-based marketing best practices • Build rapport with all levels of management and strong advocate for sales teams supported. • Provide closed loop reporting to measure the effectiveness of marketing programs and identify areas for optimization. I can be reached at 📩 [email protected] or ☎ 404.702.5621
Drove awareness and built the opportunity pipeline for Proficio's MDR services by executing GTM and demand generation marketing strategies, including digital campaigns, events, and email marketing. Consistently surpassed lead and revenue targets. Recruited by former manager to join Proficio ➢ Instrumental to year-over-year increase in leads – 542% ➢ Contributed to direct or influenced pipeline growth year-over-year – 500% ➢ Social media: Increased social media engagement YoY – 38%. Average engagement rate: 9.3% ➢ Create and distribute a weekly online nurture newsletter. Average CTR – 10%. ➢ Webinars: Coordinate, promote and execute organic webinars with Microsoft. ➢ Branding: Developed new email templates, landing pages, and other online assets to support rebranding efforts. Wrote multiple pages of web content to support new messaging and brand identity. ➢ Partner co-marketing: Develop and launch targeted field and experiential events with and for top partners. Executed inbound digital campaign in collaboration with leading partner. ➢ Utilize Salesforce Account Engagement, Hootsuite, Instapage, ZoomInfo.
Led the marketing strategy, execution and budget management of demand programs across the Southeast region and SLED. Managed quarterly budget and event, digital and partner co-marketing campaigns from initial planning through post-campaign analysis. Coached sales team how to work with partners from a marketing perspective, activities with highest ROI, and rules of engagement post event. Left Semperis to join former manager at Proficio. ➢ Worked with the sales team to create marketing plans that support both direct and indirect sales objectives. ➢ Planned and executed marketing campaigns in collaboration with partners such as CDW. ➢ Increased top of funnel lead flow 60% QoQ. ➢ Built custom experiential events and drove attendance– exceeded registration and attendance targets, achieving low CPL.
Oversaw the planning, execution, and budget management of partner marketing initiatives and incentives built to generate leads, opportunities and revenue. These included managing in-person and virtual co-marketing campaigns, custom events, digital marketing, content development, and pipeline generation programs. Managed key marketing partnerships with GuidePoint Security and Fiserv. ➢ YoY growth in pipeline driven by channel marketing campaigns and activities - 860%. ➢ YoY growth in closed revenue funded or influenced by channel marketing campaigns and activities - 798%. ➢ Exceeded partner deal registration incentive program goal by 268%. ➢ Project managed BlueVoyant presence and speaking engagement at Gartner Security and Risk 2021 - 500% ROI.
➢ Marketing Swiss Army knife spearheading demand generation, messaging, content development, and website revamp for managed security services provider. Worked in lockstep with all levels of the organization and deepened relationships with strategic technology alliance partners through co-marketing campaigns, social media, and press. ➢ Utilized extensive expertise to develop partner program strategies and recruitment content to assist ECM and online learning clients achieve their partner and customer acquisition goals.