West Nyack, New York, United States
I am a third-year Marketing student at Penn State University in the Smeal College of Business. In addition, I am pursuing a minor in Mass Media through the Donald P. Bellisario College of Communications. I am a motivated and passionate student with hands-on experience in marketing and customer-facing roles, where I have developed strong communication, teamwork, and problem-solving skills. I am particularly interested in the intersection of marketing strategy, consumer behavior, and media. I am actively seeking opportunities to grow and expand my knowledge with real-world experiences!
• Coordinated and executed sisterhood events for a chapter of 300+ members to strengthen engagement and enhance the member experience • Collaborated with the Vice President of Sisterhood to plan and organize inclusive events and attendance strategies to enhance member bonding and promote a supportive chapter environment
• Recruited new members through personalized outreach, contributing to a new member class of 90+ women • Represented the organization during recruitment by communicating values and opportunities, helping attract high-quality new members
• Applied marketing concepts such as segmentation, positioning, and competitive analysis to real-world business experiences across two semester-long projects
• Partnered with a team to develop a retail marketing strategy for The Family Clothesline, a local downtown retailer, focusing on customer targeting along with in-store and online advertising improvements • Presented comprehensive findings and recommendations to peers, strengthening communication and data interpretation skills in a professional setting
• Collaborated with a team to analyze marketing performance and consumer behavior for Saxby’s, a student-run coffee shop, delivering strategic recommendations through a formal presentation • Conducted market research and interpreted data insights to evaluate branding, customer engagement, and sales opportunities for a campus-based business
• Delivered high-quality customer service by managing register operations and handling cash/credit payments, contributing to a positive in-store experience and repeat business. • Trained and operated in multiple roles, including food preparation, order assembly, and front-of-house support to ensure efficient daily operations, demonstrating adaptability and strong understanding of overall business operations • Managed the store’s social media accounts by creating and scheduling promotional content to enhance customer engagement and support local marketing efforts