Yerevan, Yerevan, Armenia
I lead Fletta — a product studio that builds digital products from idea to launch. We work with startups and enterprises who need more than just design or development. They need a partner who can handle the full cycle: branding, product design, and engineering — without handing off between agencies or losing the thread. What we do: - Brand identity systems that scale with the product - UX/UI design focused on clarity and conversion - Full-stack development (no-code for speed, classic stack for custom needs) How we work: - Lean teams assembled per project — you get senior expertise without agency overhead - Fast cycles — we ship MVPs in weeks to months, not half a year - One point of contact — I'm personally involved in every project I'm a good fit if you: - Need to move fast without sacrificing quality - Want someone who thinks in systems, not just screens - Value clear communication and straightforward execution Based in Armenia, working globally. Open to new projects — let's talk.
My area of expertise includes conducting research from hypothesis formulation to the post-test collection of insights. Designing user interfaces starting from developing information architecture and prototypes to creating design layouts of mobile, web interfaces, and adaptive options.
My area of expertise includes brand development from strategy to visual identity. I am responsible for creating creative ideas and concepts, the visual style of the project, as well as coordinating the work of designers, illustrators and other creative specialists.
My area of expertise included creating visually appealing logos and brand identities, including brand guidelines, to ensure consistency in visual communication. In addition, I have worked on media design projects. This includes developing materials for various mediums such as print, digital platforms and multimedia.