Israel
As a B2B marketer, my goal is to develop a deep understanding of the pain points, goals, and interests of a company's buyer personas, and what motivates them to purchase a product. By employing a multi-channel lead generation strategy, based on content marketing, conversational marketing, social media, webinars, email and more, I help tech companies drive traffic, convert prospects to leads, and increase pipeline velocity at every stage of the sales funnel.
Building the entire marketing operations and marketing-sales infrastructure from inception. • Recruiting, onboarding and managing new members of the growth marketing team. • Leading content strategy & SEO, including launching a resource library and blog redesign. • Creating integrated campaigns such as newsletters, webinars, organic social and more. • Selecting and overseeing multiple vendors and expanding the MarTech stack. • Contributing to marketing budget planning and determining quarterly KPIs and goals.
Leading the inbound marketing activities for AppsFlyer, the world's leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions. • Built & managed lead gen and pipeline marketing using a robust B2B martech stack. • Restructured marketing-sales alignment processes (qualification, scoring, nurturing). • Transformed Drift, the conversational marketing widget, into a leading global source of MQLs. • Optimized high-intent pages such as demo & free trial across all regions to boost conversions. • Converted the login screen into a top-performing channel for customer marketing content. • Launched a weekly demo for the NA & EMEA markets to push existing leads down the funnel. • Created a new webinar program, including vendor selection, strategy & platform training. • Implemented a content distribution plan and managing tools such as OptinMonster & Sigstr.
Building and optimizing digital marketing initiatives, including inbound and outbound campaigns, sales-marketing syncs, content and email activities, and more. •Drove digital marketing strategy and execution for all lead generation activities, including content, email, paid campaigns, social media, and online/offline events. •Built marketing-sales processes such as lead scoring, workflows and field mapping (via the HubSpot-Salesforce sync), lead and MQL reports, tradeshow outreach, and internal sales emails. •Created vertical marketing campaigns to nurture prospect lists built from DiscoverOrg, comprising blogs, drip emails, social, and paid media, as part of the initiative to transition to ABM. •Oversaw all social media, including social advocacy, posting on company and executive pages,, managing comments, and monitoring competitor and industry news.