San Francisco, California, United States
Led monetization strategy for mobile gaming partners, contributing to $16M+ in revenue uplift since 2023. Delivered A/B testing frameworks and optimization strategies for rewarded, interstitial, and offerwall ad formats. Developed dynamic benchmarking dashboards that enabled strategic monetization comparisons across key partners. Built dashboards in Tableau and Looker to track KPIs like retention, ARPDAU, and LTV. Published 6+ industry reports with 10,000+ cumulative downloads. Represented Unity at industry events and internal training initiatives including Unite 2024.
Weekly sales, inventory and promotions reporting via Tableau Market research and data collection for competitor publishers, games, content, market trends Improvements of internal web portals Identification and troubleshooting of data issues locally and internationally, particularly in US, Canada and LATAM Data analysis for financial KPIs
Rotation – 1 (Sales Management) Implemented Salesforce CRM for project sales team Conducted sales and demand forecast for monthly, quarterly, annual timeframes Supported project sale to a global bus manufacturer from ordering stage to implementation stage Rotation – 2 (Product Planning) Conducted market analysis for Electric truck market of Europe for the next ten years Coordinated product planning program for newly developed electrical engine batteries. Rotation – 3 (Account Management) Supported strategic and operational requests of a billion-dollar customer account Utilized data visualization tools such as Power BI
Mathematical model optimization to detect best location and routes for inventory logistics Created a centralized inventory management system