Barueri, São Paulo, Brazil
I am a trilingual (English / Português / Español) Copywriter and Content Strategist with over 15 years of experience in journalism, PR, and digital storytelling. I partner with brands & people to craft SEO-optimized narratives, drive engagement through targeted email and social campaigns, and secure media coverage in top outlets. Key Strengths: Copywriting & Content Strategy (blogs, whitepapers, video scripts) SEO & Analytics (keyword research, on-page optimization) Email Marketing & Automation (Mailchimp, HubSpot) Press Relations & Media Outreach Localization & Translation (EN↔PT with cultural adaptation)
• Authored 20+ press releases and pitches for international art shows, securing niched features in Indica SP and Conecta Eco, and national coverage at IstoÉ magazine (Press Relations, Stakeholder Engagement) • Conceived and scripted a 4 episode video podcast series, repurposed into LinkedIn carousels that drove +735 % impressions (Content Strategy, Social Media Management) • Launched Beehiiv nurture campaigns, achieving 28 % open rate and 7 % CTR (Email Marketing, Campaign Analytics)
• Oversee editorial operations for a global FinTech media platform, managing a cross-functional team across three time zones to deliver daily newsletters in multiple languages. • Craft analytical introductions and ensure editorial excellence across all channels in a fast-paced environment. • Lead content strategy, collaborate with design and sponsor teams, and develop strategic content series to maximize audience engagement.
• In-house PR & Communications for internationally renowned muralist Eduardo Kobra • Created social media copy and scripts (Digital & Social Media, Remote Collaboration) • Localized press kits (EN→PT) for U.S. art publications, enhancing cultural resonance (Localization, Cross Cultural Storytelling) • Managed Wikipedia page updates to support global exhibitions (Reputation Management, Content Governance) • Pitched strategic story angles to secure national and international coverage (Media Intelligence, Strategic Partnerships)
Press Juggernaut - Secured 30+ features in 24h (local) by pitching tailored angles strategically. Managed influencer guestlist (20+ attendees), ensuring social media amplification. Content Architect: Translated and localized artist statements (EN→PT) for international press kits. Wrote video scripts and social copy that framed the atelier as a cultural hub.
• Researched and wrote 20+ daily trend articles on fashion and luxury (Journalism, SEO Content Creation)