Leticia Pérez Muñoz

Global eCommerce Fashion & Luxe | B Corps | Multichannel Strategy | Growth & Performance | People Lead | MSc. Data Science & Digital Marketing

Amsterdam, North Holland, Netherlands

About

Welcome to my profile: Senior eCommerce & Digital Marketing Manager +7 years of experience owning and activating end-to-end campaign strategy and consumer journeys across global and regional markets. Proven at translating brand and business priorities into integrated channel strategies across paid media, CRM, website, UX and merchandising to drive growth. Experienced cross-functional leader with 3+ years managing high-performing teams delivering data-driven lifecycle campaigns through testing and clear performance metrics within the Fashion & Luxury industries. Masters degree in Digital Marketing & Data Science @Emlyon

Experience

  • eCommerce Manager EMEA at TOMS

    Responsible to drive EMEA DTC Growth and Multichannel Strategy. Lead of Paid Media, CRM, Affiliates, SEO, CRO, UX, Content, E-merchandising, Organic Social & CX Responsible for Trade Campaigns for all the EMEA region and P&L. Manager of 4 talents.

  • Master Degree Student - Digital Marketing & Data Science at emlyon business school

  • Global Ecommerce Manager @Darphin at The Estée Lauder Companies Inc.

    Plan the Global Ecommerce Brand Strategy, follow up of KPIs with stakeholders (NA, EMEA, APAC). Owner of Digital Calendar (Campaigns and Product Launch) lead UAT and Website Roadmap. Creation and follow up of website features. Performance Advice for Online Local Sales, E-merchandising.

  • Digital Project Manager at Natura &Co

    Lead Digital & Data projects with 96% success implementation. Supported Strategy in governance area. Hands on plan and implementation of Ecommerce & Social Selling Business Unit, roll out of digital tools. Innovation and UX Committee Leader, follow up of Website & App optimizations. High Potential Talent.

  • Global Ecommerce Assistant @Editions de Parfums Frédéric Malle at The Estée Lauder Companies Inc.

    Support Global Ecommerce Growth through improvement of own Website and E-tailers, omnichannel coordination for Campaigns & Product Launch. E-Merchandising Brand Guidelines, hands on with E-Tailers to increase partnerships and brand visibility.

  • eCommerce Multichannel Manager at JD Sports Fashion plc

    Responsible to drive E-commerce strategy through an omnichannel perspective: paid media, CRM, UX, e-merchandising, afiiliates and organic social. Creation & lifecycle management of local campaigns. Manager of 12 talents. Owner of P&L delivering a growth YoY +25%, accountable of forecasting, promotions & product mix. Excel targets for brand awareness campaigns (TikTok, Meta) Top EU country.