Lester Lyons-Hookham

Freelance Creative Director working across a range of print, motion and photography in the music industry.

Vancouver, British Columbia, Canada

About

Lester Lyons-Hookham is an award winning director and creative director based in Vancouver BC. Originally from South London (UK) his background is in visual arts; a graduate of the fine arts faculty at Central Saint Martins School of Art, London. Originally working in a range of mediums; from sound-based conceptual art to light-based sculptural installations - his non-conventional entry into the film industry is based on years of self-teaching and experimentation. Driven by concept and collaboration, Lester strives for a multi-faceted process that is highly hands-on, working alongside clients to direct video that is uniquely tailored to the project's needs and a product of deep collaborative effort. Developed from his strong multicultural upbringing in London and refined over years of self-producing, working directly with a variety of rising and established artists on Canada’s west coast, Lester's directing style ranges widely from glossy world-building to gritty DIY approaches. Whether following a lighthearted idea to an unexpected end, writing tightly knit narratives or shooting with a looser, more intuitive approach - his work is marked by a naturalistic sensibility, eye for detail and a down-to-earth execution of simple yet striking concepts.

Experience

  • Creative Director at Cest La Vid Productions
    Jan 2020 - Present · 6 yrs 6 mos

  • Executive Producer at C'est La Vid Productions
    Jun 2019 - Present · 7 yrs 1 mo

    Indie, multi-faceted production company; focused on music video production, creative direction, graphic design and marketing assets for musical artists/projects. Services range from holistic branding, visual art direction and consulting (Recently: Creative director for Peach Pit’s From 2 to 3 LP cycle) to individual artwork for LPs and singles, merch designs, press photography and livestream performance production. Clients include: Columbia Records / Sony Music (US), Warner Music (CAN), Arista Records (US) Arts and Crafts Records, 604 Records, Live Nation and a range of independent artists.

  • Director at Freelance
    Jan 2016 - Present · 10 yrs 6 mos

    Whether following a lighthearted idea to an unexpected end, writing tightly knit narratives or shooting with a looser, more intuitive approach - his work is marked by a naturalistic sensibility, eye for detail and a down-to-earth execution of simple yet striking concepts.

  • Co-founder at Flat Studio
    Sep 2013 - Jan 2016 · 2 yrs 5 mos

    Short run / boutique Furniture design & production studio.