Luke Estep

Chief Marketing Officer @ Ocean State Job Lot

North Kingstown, Rhode Island, United States

About

Marketing executive with 20+ years of leadership driving growth, customer engagement, and enterprise transformation. Proven success scaling businesses from $1.5B to $4B+ revenue, leading marketing orgs and managing $100M+ budgets across 1,500+ locations. Recognized for delivering strategies that fueled IPO readiness and sustained market expansion. Expertise spans brand and customer strategy, omnichannel marketing, loyalty and CRM, martech platforms, performance analytics, and cross-functional leadership. Known for combining creativity with analytics to deliver measurable results from launching first-to-market mobile apps (1M+ users, 4.8 rating) to redesigning loyalty programs serving 15M customers. Passionate about building high-performing teams, scaling customer engagement, and aligning marketing investments with growth. AdTech & Media: Google Ads, Facebook Ads Manager (Facebook & Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Instacart Ads, The Trade Desk, Flipp, AdAdapted, Optimine Media Mix Modeling, Branch, Mavrck, Linqia CRM & Automation: Salesforce CRM, Salesforce Marketing Cloud (SFMC), Pardot, Braze, Emma Social, Influencer, & Content Strategy: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Snapchat Analytics & Business Intelligence: Google Analytics, Optimine Media Mix Modeling, Tableau, Placer.ai, Teradata, MicroStrategy, Qualtrics, Mastercard Test & Learn Customer Engagement & Social: Sprinklr, Sprout Social, Apptentive Customer Data & Accessibility: Pimcore CDP, Level Access SEO & Listings Management: Yext, Uberall Content Management & Web: WordPress Project & Workflow Management: Asana

Experience

  • Chief Marketing Officer at Ocean State Job Lot
    Jan 2026 - Present · 7 mos

  • Grocery Outlet (11 yrs 1 mo)
    • Vice President of Marketing
      2021 - 2025 · 4 yrs

    • Senior Director of Marketing
      2019 - 2021 · 2 yrs

    • Director of Digital Marketing
      2014 - 2019 · 5 yrs

  • Big Lots (8 yrs 1 mo)
    • Manager, Loyalty, CRM & Marketing Analytics
      2009 - 2014 · 5 yrs

    • Advertising Planning Manager
      2008 - 2009 · 1 yr

    • Senior Advertising Accounts Specialist
      2007 - 2008 · 1 yr

  • Marketing Research Analyst at Gannett
    2005 - 2006 · 1 yr

  • Advertising at The Columbus Dispatch
    2004 - 2005 · 1 yr