Singapore
I lead luxury businesses with focus— balancing brand integrity, client experience, and performance across markets. My foundation in couture shaped a deep respect for craftsmanship, product integrity, and the codes that define enduring brands. Today, I oversee multi-market operations across SEAO, with full P&L responsibility spanning directly operated boutiques, retail partners, and selective distribution. Every decision—whether in retail, client development, or market strategy—is measured against its impact on brand equity, desirability, and client trust. I have led diverse markets where nuance matters. I understand how to calibrate global vision with local relevance—elevating the client experience while maintaining consistency in standards, service, and storytelling. My leadership style focuses on building teams that value accountability and excellence—developing individuals who can carry the responsibility of representing a maison across cultures and generations. I am drawn to organizations where heritage is a compass— and where growth is defined not only by scale, but by the preservation of rarity, craftsmanship, and enduring value.
- Deploy Retail Excellence across stores - Drive action plans to achieve retail, client and CX/ACE KPIs - Merchandising: improve model stock, product assortment and exceptional HJ client requests - Clienteling: drive increase of client and prospect base, in store activations, ROI - Training: cultivate continuous improvement, and learning of retail teams - Partner with GMs and cross-functional teams (SDP/VM, HR, Operations & Supply Chain) to drive the business APAC Markets: Hong Kong / Macau, China, Taiwan, Korea & Southeast Asia BOUCHERON Boucheron is a French luxury jewellery and watches maison founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme. Famous throughout the world for its bold, free style, Boucheron has conquered women's hearts by offering ever more creative jewelry set with characterful stones.
- Responsible for driving client KPIS including revenue generating initiatives such as worldwide client engagement, brand experiences, clientelling and retail events. About Gucci Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, The Gucci brand is over 90 years old and is appreciated all over the world for its success, authenticity, and influence. Today more than ever, Gucci’s brand value is reflected in the perfect balance between its Florentine and Italian heritage and its reputation as a fashion leader.
- Developed and led the Retail, CRM and Tourism customer marketing team for full line & outlet stores across European expansion. Reported into VPs. Hired and managed a team of 10. - Drove strategic retail and customer-led initiatives whilst fostering external partnerships (ie. landlords) and cross-departmental collaboration (Merchandising, Finance, Communications, Operations, VM, IT, HR and Loss & Prevention). MICHAEL KORS Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. Established in 1981, a global accessories, footwear and apparel company with a presence in over 95 countries. For the third quarter ended December 2014, total revenue increased 29.9% to $1.3 billion.