Chesham, England, United Kingdom
Most businesses lose hours every week to manual work that software could be doing. I find those gaps and close them. I’m a data-driven analyst who can program: 10+ years across ecommerce and digital platforms, working between business needs and technical delivery. I don’t write the code day-to-day anymore, my focus is the foundations underneath it, the systems, processes, and data a business runs on. The technical background just means my recommendations are grounded in how things actually get built. What that looks like in practice: • Workflow automation with n8n and Zapier, giving teams the best part of a working day back every week • Platform migrations and rebuilds across Shopify, Magento and EKM • Reporting and analysis with GA4 so decisions run on real data • Hands-on fluency with JavaScript, Liquid and API integrations when it’s needed Right now I’m especially focused on AI agents and intelligent automation, helping teams get more done without adding headcount. Open to systems, workflow and platform-focused analyst roles, and always happy to talk automation. Feel free to message me or connect.
• Managed end-to-end ecommerce operations and digital trading strategy • Led website migration projects, preserving SEO rankings and customer experience • Delivered CRO initiatives to improve conversion rates and online revenue • Analysed performance data to identify growth opportunities and optimise trading activity • Managed product merchandising, promotions, and website content • Collaborated with marketing, operations, and suppliers to support business growth
I help DTC and ecommerce brands fix the foundations their growth depends on: systems, workflows, and data they can actually trust. I’m a data-driven analyst first, with enough programming background (JavaScript, Liquid, APIs) to design solutions that are technically realistic and talk to developers in their own language, without needing to write the code myself. Typical engagements: • Map current processes, find the friction, and define what good looks like before any tools are chosen • Design and build automations in n8n and Zapier, giving teams the best part of a working day back every week • Lead platform work across Shopify, Magento and EKM, from requirements through migration, UAT and go-live • Turn GA4 and sales data into reporting that drives decisions rather than gut feel • Increasingly, design AI agents that take repetitive work off people’s plates end to end If your systems have grown faster than your processes, that’s usually where I start.
∙ Built and maintained scalable e-commerce platforms on Shopify, Next.js, and React for commercial clients ∙ Led headless commerce implementations including third-party and ERP integrations ∙ Designed and delivered supply chain tooling to replace manual operational workflows ∙ Implemented cloud storage solutions improving data reliability and long-term maintainability ∙ Introduced automation across system processes, reducing manual overhead and improving platform stability
Delivered consultative sales for bespoke, marine-grade furniture, working directly with clients to understand requirements and recommend tailored solutions Contributed to in-store sales and marketing initiatives aimed at improving customer engagement and conversion Consistently exceeded sales targets, finishing as a top performer within the division
Worked closely with company directors to improve commercial performance by analysing business data, challenging assumptions and recommending evidence-based improvements across purchasing, pricing, inventory management and digital operations. Key achievements * Analysed supplier price increases against historical sales, purchasing frequency and inventory levels, providing recommendations that maximised bulk purchasing discounts while protecting profitability. * Built commercial comparison models to evaluate supplier pricing, customer demand and stock movement, enabling evidence-based purchasing decisions rather than relying on assumptions. * Used sales and purchasing data to challenge long-standing decisions around product ranges, colour selections and stock investment, reducing slow-moving inventory and minimising warehouse and warranty exposure. * Designed and implemented an automated competitor price monitoring process using Browse AI, replacing hours of manual price checking with automated reporting and actionable pricing intelligence for company directors. * Produced regular commercial performance reports combining supplier pricing, sales trends, inventory performance and customer demand, presenting recommendations that supported strategic business decisions. * Evaluated alternative suppliers and product options, balancing cost, quality and customer demand to improve margins while creating stronger upselling opportunities. * Performed petty cash reconciliations using QuickBooks while supporting wider commercial reporting and financial administration. * Acted as the link between directors, developers, agencies and operational teams, ensuring business requirements were translated into practical technical solutions during website and digital improvement projects. * Led website content and digital improvement initiatives, using customer behaviour and performance data to prioritise changes that enhanced user experience and commercial outcomes.
Delivered consultative sales within a retail environment, balancing customer needs with commercial targets Supported branding and promotional activity across product ranges Built strong product knowledge and customer communication skills