Port of Spain, Trinidad and Tobago
Lerielle Cole Pierre | LCP is a Caribbean Brand & Business Strategist, Certified Event Planner & Founder of F.A.B. Marketing & Branding Agency with 18+ years of experience in Marketing, Branding, Business Development, Event Planning, Entrepreneurship & Retail in the English-speaking Caribbean. My sweet spots are Personal Branding, Brand Development & Design, Brand & Marketing Strategy, Storytelling, Business Development & Content Creation. I have a passion for details, obsession for organisation & a purpose to help businesses & brands discover their uniqueness and share their stories in an authentic, engaging & meaningful way. My track record of critical thinking, problem solving, strategic planning, storytelling & creativity mixed in with my vast international experience, jovial personality & stellar eye for detail (that's a mouth-full!) continues to drive brands and businesses all across The Caribbean to success! To view my body of work and learn more on LCP, visit www.lerielle.com.
F.A.B. Marketing & Branding Agency is a creative agency serving boutique brands and businesses in The Caribbean. Built on strategy, planning, concept & design, we discover & define what makes you unique then share you brand story in a meaningful, authentic & engaging way. For more on F.A.B., visit www.fabmarketing.agency Fo
Lerielle Cole Pierre | LCP is a Caribbean Marketing & Brand Strategist and Certified Event Planner with 15+ years of international experience in Canada and The English-speaking Caribbean. Well equipped with a plethora of skills in Marketing, Branding, Event Planning, Business Development, Business Strategy, Digital Advertising & Retail, I consistently drive strong results and lead brands to success. For more on LCP, check out www.lerielle.com
• Developing and executing marketing plans for the Caribbean Jobs brand, including the regions: Trinidad, Barbados, Jamaica, Guyana, Cayman Islands, St. Lucia, The Bahamas • Developing and implementing B2B and B2C marketing campaigns across the region. • Leading online marketing for the region, including SEO, SEM, Programmatic, Social Media and Direct Email • Delivering agreed KPI’s including traffic, applications, SEO results, mobile app downloads, and engagement levels • Leading offline marketing in the region, including events, workshops, roadshows, PR campaigns, and any other aspect of event management. This extends to attending events to demonstrate www.caribbeanjobs.com to jobseekers and corporate clients. • Acting as sales support to the General Manager Sales Account Managers. This includes generating initiatives to drive new business, corporate contracts and improve account administration. • Compiling customer / salary / jobseeker surveys • Conducting competitor and market analysis • Managing relationships with suppliers and agencies • Developing and initiating new product/service featured in conjunction with the web development team. • Compiling and presenting reports on monthly sales and marketing activities • Providing day-to-day support in delivery and implementation of all Sales, Marketing & office matters
Areas of Event Expertise: - Weddings - Corporate Events - Brand Promotions & Activations - Event Decor & Layout - Event Conceptualisation Areas of Marketing Expertise: - Branding - Content Creation - Business Development - Customer Relations - Planning - Digital Advertising - Social Media Management - Sales & Promotions - Retail
Develop and implement marketing strategies. Develop promotional campaigns and oversee proper execution of initiatives. Evaluate campaigns utilizing marketing metrics. Prepare, monitor and manage marketing budgets. Write creative briefs, radio scripts and ad copy. Prepare and manage email marketing, mobile communications and social media content. Produce creative marketing material across 3 stores. Source and manage advertising opportunities. Coordinate promotional events. Conduct market research. Complete frequent competitive analysis. Support the development and maintenance of overall leadership team. Other Competencies include: Retail Design (Store Merchandising & Layout), Fashion Design (Handbags & Accessories), Graphic Design (Online & In-Store Signage)