London, England, United Kingdom
Senior Pricing Manager at Hogan Lovells with over 10 years’ experience in pricing strategy and commercial finance across global professional services, B2B SaaS, and industrial environments. I specialise in shaping pricing approaches that balance client value with margin enhancement, combining strategic insight and commercial pragmatism. I’ve partnered with senior stakeholders and commercial leaders across industries to support complex deals, optimise commercial performance, and create long-term business value. My background includes roles at Eversheds Sutherland, Rubix, and Masternaut, alongside founding my own pricing consultancy, LJR Systems. This blend of corporate and entrepreneurial experience provides a distinctive perspective on value creation, operational excellence, and scalable pricing architecture. By interpreting complex financial data and commercial trends, I support senior leaders in shaping go-to-market strategies and optimising pricing and commercial outcomes. This is further supported by my CIMA qualified membership and skillset.
Leading pricing strategy and execution for the UK market, one of Hogan Lovells’ largest and most complex regions. I work closely with partners, BD, and finance to shape pricing approaches on high-value mandates. My focus is on balancing client value with margin, supporting competitive positioning, and driving sustainable profitability. Partner with senior stakeholders to advise on deal structures and pricing strategy for complex legal mandates. Prepare commercial pricing materials for client negotiations and RFPs, aligning proposals with both firm and client priorities. Build advanced pricing models to support KPI forecasting and scenario planning. Manage and mentor a growing team of pricing professionals, ensuring delivery quality and development. Collaborate with BD, Pitch, and Finance teams to embed pricing into wider firm strategy and operations.
Led strategic pricing support for key client relationships across the firm, focusing on profitability, commercial insight, and innovative pricing solutions. Oversaw a team of analysts and worked directly with Partners on high-stakes client matters and commercial initiatives. Delivered pricing support for global client panels and complex legal mandates. Provided data-led commercial insights to improve deal outcomes and support alternative fee arrangements (AFAs). Led development of internal pricing tools and supported firmwide rate review processes. Designed and delivered training sessions to improve commercial pricing acumen across legal teams. Managed and coached analysts in global pricing operations, supporting their performance and growth.
Founded a pricing consultancy helping B2B businesses enhance profitability through data-led pricing strategy and optimisation. Led all aspects of the consultancy — from business development and delivery to data modelling and client training. Secured and delivered a major engagement with a PE-backed business, driving a 2% revenue uplift through bespoke pricing strategy. Built Python-based pricing optimisation tools and models using client transaction data and segmentation analysis. Integrated pricing solutions into client ERP systems and supported internal adoption through workshops and training. Managed the entire project lifecycle: from stakeholder discovery to final implementation and refinement.
Supported group-wide pricing transformation across European markets by developing and deploying bespoke optimisation models. Built, tested, and implemented dynamic pricing tools to enhance margin performance across multiple business units. Worked cross-functionally with IT and local pricing teams to integrate tools into ERP systems and ensure business adoption. Presented pricing insights and model outputs to country leads, incorporating feedback into solution iterations. Led multiple initiatives covering: pricing analysis, project management, model testing, stakeholder engagement, and code maintenance.
Delivered pricing support for fleet telematics solutions in a fast-paced B2B environment. Performed win/loss analysis on bespoke commercial deals to guide pricing decisions and sales strategy. Maintained and updated pricing structures, incorporating competitor analysis and market insights. Supported the product team with pricing and configuration of telematics packages. Produced tailored pricing for strategic opportunities, improving responsiveness and client value alignment.