New York, New York, United States
12 years designing products from 0-1 across consumer, enterprise, and AI-native companies. Founding designer at multiple startups across biotech, blockchain, and AI tooling. Experienced across mobile, web, TV, desktop, Chrome extension, wearables, watch and hardware platforms for global markets. Drove web-to-native pivot at AminoChain, shipping a 500K+ biosample marketplace across 50+ global providers before Series A Led Disney+ international expansion from 9M to 200M users across CJK, LATAM, AU, and Europe Improved Roku OTA engagement by 18% through A/B experimentation across the Home screen
Helping Somos with their Design strategy for the Emerging leaders events, apprenticeship and initiatives in the Latino VC community.
In addition to my full-time job, I collaborate with startups, agencies and other design folks as an advisor or early designer to define great products in consumer, AI and health-tech. When taking on larger projects, I train junior designers, engineers and data scientists, and work with companies and start-ups to transition them into full-time roles. Also, if you need help defining your AI workflow, let's connect!
AminoChain is a B2C biomedical marketplace connecting biobanks and researchers to human specimen collections, using blockchain to link donors to their samples. Joined as employee #7, drove web-to-native pivot after identifying privacy constraints with engineering Designed data-dense procurement platform for two user roles across 500K+ biosamples and 50+ global providers Defined data schemas for complex specimen types, establishing information architecture across the full platform Designed donor-facing mobile app with longitudinal task and rewards system bridging consent, collection, and post-donation care Shipped MVP-to-Alpha in 1 month, Beta in 2 months, GA before Series A
Lead the HomeScreen Design. Led design for A-B testing and experimentation, for the Home Screen redesign.
Work on the Live TV experience and EPG
As part of International, worked on Settings and Privacy, for International Compliance and GDPR
Working on the Gaming Hub for their 2022 TVs