São Paulo, Brazil
I build and scale digital platforms across complex international markets, with over 15 years of leadership across Latin America. I have scaled consumer platforms to millions of users, built creator and partner ecosystems, managed P&Ls, led cross-functional teams (Product, Marketing, Content, Data, Ops & Comms), and delivered expansion roadmaps in highly complex and regulated environments. My work sits at the intersection of technology, culture, community and business, with deep experience in youth audiences, interactive content, streaming, online platforms and creator-driven ecosystems. I bring deep expertise in: • LATAM leadership & regional expansion • Digital platforms, streaming & consumer tech • Creator economy, communities & partnerships • Product strategy, growth, onboarding & engagement • Safety, governance, regulation & stakeholder management • Cross-functional leadership & operational execution • Data-driven decision-making & KPI architecture Educated at USP, LSE, INSEAD and Chevening (UK Government). I’m passionate about building digital ecosystems that empower creativity, strengthen communities and shape positive online experiences across Latin America.
Built Grupo Silvio Santos’ iGaming & Betting operation from the ground up, leading the full strategy and execution cycle across regulation, technology, brand, operations and governance. Took the project from concept to market launch in under 18 months, with the first licensed brand (Bet do Milhão) live in Brazil. Key scope & impact - End-to-end company setup: corporate structure, compliance, licensing, finance and governance - Platform definition and integration (Sportsbook, PAM, Trading & Risk) - Executive team build across Product, Marketing, Operations and Risk - Go-to-market and launch of a mass-market B2C brand anchored in SBT’s IP and audience reach - Implementation of security, integrity and responsible gaming standards
Initially appointed as Chief Strategy Officer and later expanded to Chief Innovation Officer, leading corporate strategy, digital transformation and new ventures. Key initiatives - Led the Group’s 2024–2029 strategic planning cycle, aligning executives, shareholders and Board; plan approved and under execution - Enterprise digital transformation: Oracle Cloud ERP (RD011), unified data platforms and CRM - Technology governance: creation of Executive Technology Committees - Corporate innovation: launch of AEVO Idea Box (“InspirAção”) across the Group - New ventures: designed and led the creation of TQJ, integrating regulation, technology, media and partnerships
Led the market entry and scale-up of a global creator economy platform during its first international expansion. - Established and ran Brazilian operations end-to-end - Led go-to-market strategy from beta to commercial launch - Owned partnerships, marketing, sales, content and local operations - Advised global leadership on product localization, pricing models and financial planning - Built and led the local team and governance structure
Led regional partnership strategy across consumer electronics, telcos, MVPDs, finance and retail in Latin America. - Defined and executed LatAm partnership strategy (Brazil, Mexico, Argentina, Chile, Colombia, Peru) - Negotiated and owned complex multi-country commercial agreements - Acted as senior partner to cross-functional teams across product, marketing, tech and operations
Key leadership role during Netflix’s launch, expansion and scale-up across Latin America. Highlights - Scaled partner-driven subscriber acquisition from 3% to 58% of total acquisitions - Structured and executed partnerships with top telcos, Pay TV operators, device manufacturers, app stores and payment platforms - Delivered 10M+ incremental subscribers through partner channels - Built and scaled the “Netflix Ready” device ecosystem across major global OEMs - Expanded partner-funded marketing to a budget 2× Netflix’s own LatAm marketing spend