São Paulo, Brazil
I build and scale digital platforms and consumer ecosystems across Latin America, with full ownership of P&L, growth and market expansion in technology, media and regulated industries. Over 20+ years, I have led businesses through launch, expansion and transformation cycles, combining product, partnerships, go-to-market and operational execution to drive scale, monetization and long-term value creation. My experience spans three structural platform shifts: - Streaming and subscription ecosystems (Netflix, Warner Bros. Discovery) - Creator economy and community-driven platforms (Stages) - Regulated digital markets, including iGaming and betting (TQJ / Grupo Silvio Santos) As CEO of TQJ, I built a licensed iGaming and betting operation from the ground up, leading the full strategy and execution across regulation, platform, brand, partnerships and operations, taking the business from concept to market launch in under 18 months. As Chief Innovation Officer at Grupo Silvio Santos, I led corporate strategy, digital transformation and new ventures, including the Group’s 2024–2029 strategic plan, enterprise-wide technology initiatives (ERP, data and CRM), governance structures, and the creation of new digital businesses. Previously, at Netflix, I played a key leadership role during its launch and scale across Latin America, building the partner ecosystem responsible for over 50% of subscriber acquisition and delivering more than 10 million incremental subscribers. Earlier in my career, I led regional partnerships at Warner Bros. Discovery, scaled a creator economy platform in Brazil, and drove digital transformation and new business initiatives in telecom, consistently operating in complex, multi-market environments. Across roles, I have consistently: - Built and scaled operations from zero to millions of users - Owned P&L and growth strategy across multiple markets - Structured complex partnerships and distribution ecosystems - Led cross-functional teams across product, marketing, content, data and operations - Navigated highly regulated industries and stakeholder environments I am particularly interested in opportunities where platform, content, distribution and regulation intersect, especially where building, scaling and transforming businesses end-to-end is critical.
Built Grupo Silvio Santos’ iGaming & Betting operation from the ground up, leading the full strategy and execution cycle across regulation, technology, brand, operations and governance. Took the project from concept to market launch in under 18 months, with the first licensed brand (Bet do Milhão) live in Brazil. Key scope & impact - End-to-end company setup: corporate structure, compliance, licensing, finance and governance - Platform definition and integration (Sportsbook, PAM, Trading & Risk) - Executive team build across Product, Marketing, Operations and Risk - Go-to-market and launch of a mass-market B2C brand anchored in SBT’s IP and audience reach - Implementation of security, integrity and responsible gaming standards
Initially appointed as Chief Strategy Officer and later expanded to Chief Innovation Officer, leading corporate strategy, digital transformation and new ventures. Key initiatives - Led the Group’s 2024–2029 strategic planning cycle, aligning executives, shareholders and Board; plan approved and under execution - Enterprise digital transformation: Oracle Cloud ERP (RD011), unified data platforms and CRM - Technology governance: creation of Executive Technology Committees - Corporate innovation: launch of AEVO Idea Box (“InspirAção”) across the Group - New ventures: designed and led the creation of TQJ, integrating regulation, technology, media and partnerships
Led the market entry and scale-up of a global creator economy platform during its first international expansion. - Established and ran Brazilian operations end-to-end - Led go-to-market strategy from beta to commercial launch - Owned partnerships, marketing, sales, content and local operations - Advised global leadership on product localization, pricing models and financial planning - Built and led the local team and governance structure
Led regional partnership strategy across consumer electronics, telcos, MVPDs, finance and retail in Latin America. - Defined and executed LatAm partnership strategy (Brazil, Mexico, Argentina, Chile, Colombia, Peru) - Negotiated and owned complex multi-country commercial agreements - Acted as senior partner to cross-functional teams across product, marketing, tech and operations
Key leadership role during Netflix’s launch, expansion and scale-up across Latin America. Highlights - Scaled partner-driven subscriber acquisition from 3% to 58% of total acquisitions - Structured and executed partnerships with top telcos, Pay TV operators, device manufacturers, app stores and payment platforms - Delivered 10M+ incremental subscribers through partner channels - Built and scaled the “Netflix Ready” device ecosystem across major global OEMs - Expanded partner-funded marketing to a budget 2× Netflix’s own LatAm marketing spend