Leonardo Forzoni

General Manager/President - Canon Medical Systems Italy - UniFi Honorary Fellow in Strategic Marketing - Forbes Top100 Manager

Milan, Lombardy, Italy

About

Extended experience in the Healthcare Market. Positions covered from Research & Development to Sales, Business Development and General Management, passing through Product and Marketing Management, at Global, Region and Country level. Speaker and lecturer at Conferences, Business Schools and Universities. Author and co-author of research and educational publications. Patent inventor and co-inventor.

Experience

  • Canon Medical Systems Europe (6 yrs 10 mos)
    • General Manager/President - Canon Medical Systems Italy
      Jul 2023 - Present · 3 yrs 1 mo

      Managing Director/President of the Board of Directors

    • Sales and Strategic Marketing Director - Canon Medical Systems Italy
      Sep 2021 - Jul 2023 · 1 yr 11 mos

      Sales & Strategic Marketing Multimodality (UL, CT, MR, Angiography, Hybrid solutions Angio-CT and Healthcare Information Technology)

    • UL Sales and Marketing Director - Canon Medical Systems Italy
      Oct 2019 - Sep 2021 · 2 yrs

      UL Sales & Marketing Multimodality (UL, CT, MR, Angiography, Hybrid solutions Angio-CT and Healthcare Information Technology)

  • Country Business Manager (Geschäftsführer) DACH & General Manager Germany Subsidiary at Esaote Biomedica Deutschland GmbH
    Mar 2019 - Oct 2019 · 8 mos

    Business, Sales, Marketing, Technical Service, Administrative and Legal Affairs Management for Esaote Biomedica Deutschland GmbH

  • Esaote (Florence Area, Italy)
    • Western EU Business Development
      Feb 2018 - Mar 2019 · 1 yr 2 mos

      Ultrasound Western Europe Sales - Business Development - Sales Training and Knowledge Transfer - Support to the direct Sales Team and Distributors

    • Global Clinical and Educational Marketing Manager
      Jul 2015 - Feb 2018 · 2 yrs 8 mos

      Ultrasound Global Marketing

    • Global Product Marketing Manager High-End Ultrasound Systems
      Feb 2014 - Sep 2015 · 1 yr 8 mos

      Ultrasound Global Marketing

  • Researcher and planner for Telemedicine and Home Automation at I+ Srl
    Feb 2006 - Jun 2006 · 5 mos

  • Researcher and planner for Telemedicine and Assistive Home Automation at LifeIT Plc
    May 2005 - Dec 2005 · 8 mos