Vancouver, British Columbia, Canada
I am a strategic and creative professional with a proven track record of developing and executing successful brand marketing campaigns. I am adept at formulating and implementing brand strategies, driving brand awareness and growth, and building strong partnerships with internal and external stakeholders to maximize brand equity and market share. Additionally, I demonstrate my expertise in analyzing market trends and consumer insights to identify growth opportunities and position brands for success. I also leverage my excellent communication skills to maintain active engagement with companies, driving success in sponsorships, PR, and corporate communications. Overall, I am committed to staying up-to-date on industry trends and leveraging emerging technologies to enhance brand engagement and customer experience. Connect with me to learn more about my expertise in the following areas: - Brand Strategy & Development - Market Research - Campaign Management - Stakeholder Engagement - Team Leadership - Consumer Insights - Creative Thinking - Data Analysis - Digital Marketing
Assumed complete responsibility for managing a leading sports marketing agency, overseeing sports properties, consulting, and related activities for key clients. I develop and implement sponsorship strategies, as well as digital marketing and advertising campaigns, in collaboration with corporate partners. I also facilitate seamless coordination with the company's partner, responsible for business development and activations. Among my selected accomplishments, I: - Developed a successful commercial renovation strategy for Sofia Mulanovich, the only Latin-American female World Surfing Champion, leveraging social media planning and a targeted media approach resulting in a significant increase in her social media followers, and securing 5 new sponsors after a period of over 4 years. - Led the development of a commercial and digital strategy for Nicolás Fuchs, the only Peruvian World Rally Champion, merging social media planning, media relationship management, and commercial offers, resulting in social media consistency and increased interactions, achieving a $3.7M+ media return during the 2019 Dakar Rally, and adding 4 new sponsors to the portfolio. - Formulated a robust commercial strategy for Pedro Aquino, a distinguished member of the Soccer National Team, resulting in the successful acquisition of the first two sponsors. Strategically leveraged fundamental values of diligence, modesty, commitment, and collaboration. - Designed, planned, and executed the first e-games student tournament at Universidad Peruana de Ciencias Aplicadas, establishing and driving a gamers community of over 6,000 students. My key responsibilities include: Stakeholder Relations | PR & Crisis Management
In this role, I demonstrated expertise in overseeing and directing the planning and execution of comprehensive marketing and sales strategies, including advertising, sponsorships, stakeholder management, and pricing. Furthermore, I successfully managed annual sales totaling $110M+, ensuring effective implementation and achievement of set targets. Among my selected accomplishments, I: - Formulated and executed a comprehensive brand-building strategy, including stakeholder management, sponsorships, and advertising, resulting in a remarkable 270% increase in sales and 90% in brand awareness. - Successfully developed and implemented a comprehensive PR, communications, and sponsorship strategy, leveraging strategic alliances and actions, which resulted in an impressive ROI of over 700% and garnered recognition from the esteemed Peruvian Sports Institute (IPD). - Built strong relationships with external stakeholders through corporate and product presentations, scientific information sharing, and communication efforts, effectively changing the perception of the company among government entities and media outlets. - Implemented a regionalization strategy, creating a regional sales force structure, defining and monitoring KPIs, and conducting fieldwork, leading to a significant 170% increase in sales. - Developed and tracked KPIs to generate valuable and up-to-date statistics for decision-making and strategy formulation, resulting in a doubling of product penetration. - Successfully executed a medical societies strategy, hiring the right medical advisor and participating in medical congresses, leading to a favorable shift in the company's perception among the medical community. - Led and organized various company events, overseeing all planning and logistics to deliver successful event activities for up to 5,000 individuals. My key responsibilities include: Personnel Leadership | Corporate Culture
Among my selected accomplishments, I: - Led the implementation of an acceleration program, conducting a comprehensive sales force evaluation, defining KPIs, and deploying a new sales force structure, resulting in a 13% increase in sales force productivity compared to the previous year. - Led the 2009 Blue Plan initiative, overseeing the design, recruitment, implementation, and deployment of the plan to double sales within a five-year period, setting the foundation for the company's sustained growth and success.
Among my selected accomplishments, I: - Successfully expanded business operations into multiple international markets, including Asia, Europe, Canada, and Latin America, working collaboratively with Canadian affiliates to drive growth in major markets. Achieved annual sales of $300M+. - Led the implementation of the Tolerance portfolio brand strategy, standardizing labels, updating formulations, and improving brand positioning that resulted in an impressive 18% compound annual growth rate. - Orchestrated the global launch of Similac Sensitive EYE-Q, repositioning the brand, resulting in a 49% growth in worldwide sales. - Revitalized the Pedialyte brand through a comprehensive renovation strategy, including a redesign of packaging, flavor improvements, and the addition of FOS. Achieved a significant 23% growth in sales.