Bucharest, Romania
I’m a Senior Product Designer and Product Architect with 17+ years of experience shaping digital products across SaaS, enterprise, marketplaces, e-commerce and data-rich platforms. My strength is turning complex requirements into clear, scalable product experiences that support both user needs and business goals. I work across product thinking, UX architecture, design systems and end-to-end execution, helping teams move from ambiguity to structure, from concept to prototype, and from ideas to usable products. Over the years, I’ve worked with startups, scale-ups and large organizations on web and mobile products, including platform work, security-sensitive enterprise systems and AI-supported product experiences. More recently, I’ve expanded my workflow with AI-assisted prototyping and modern build tools that help accelerate ideation, validation and iteration. I’m also building Travalera, a travel-focused digital product ecosystem that combines content, product design and AI-assisted user experiences, starting with Slopecaster and expanding into additional travel applications. Based in Bucharest, I’m open to remote opportunities and relocation, especially in Spain, Portugal and France.
• Build Travalera as an AI-driven travel product ecosystem, shipping multiple products from idea to live MVP. • Created Citycaster, an AI-assisted city discovery tool that turns fragmented travel data into structured, actionable plans. • Designed and launched Slopecaster, a niche ski travel app covering multiple countries and resorts. • Work across the full stack of product building, UX, logic, data structure, AI flows and automation, not just interface design. • Use tools like Cursor, Supabase and n8n to move fast from concept to working product. • Grew TikTok from 0 → 400 followers and Facebook from 60 → 760 followers in ~2 months through organic content and product-led storytelling. • Validate ideas through rapid iteration, combining product builds with distribution experiments across TikTok, Instagram, Facebook and YouTube.
• Designed product experiences across SaaS, web and mobile, with a strong focus on UX clarity, scalable UI and real business needs. • Worked on complex platforms, including medical database products, translating requirements into user flows, wireframes and polished interfaces. • Collaborated closely with clients and stakeholders to deliver practical, high-quality solutions aligned with both user needs and business goals.
• Designed UX flows and product interfaces across web and mobile-optimized experiences, supporting multiple user types including standard users, agencies and corporate clients. • Built and maintained a reusable design system based on shadcn/ui, helping improve consistency and support an estimated 20–25% faster design iteration. • Contributed to product strategy through user personas, interface structure and visual design decisions aligned with business goals. • Improved onboarding clarity and reduced friction across key user journeys, contributing to an estimated 10–15% smoother signup experience. • Used Figma, Framer and AI-assisted workflows to accelerate ideation, prototyping and design iteration.
• Contributed to product work across products such as Cityscope.ai and StayOnTask, helping shape user journeys, interface clarity and overall product usability. • Helped optimize onboarding flows to reduce friction and support an estimated 12–18% improvement in activation across key user journeys. • Used Cursor, Figma and Framer to accelerate prototyping and iteration, helping shorten design feedback cycles by an estimated 25–30%. • Improved UX across web and mobile experiences, focusing on clearer flows, better usability and a more structured onboarding experience.
• Delivered product design work across multiple web and mobile products as part of Toptal’s top 3% design talent network. • Worked on projects ranging from SaaS and e-commerce to productivity and data-driven platforms, helping improve usability, interface clarity and product quality. • Designed complex user experiences for products with growing user bases, including apps with over 50,000 users. • Collaborated with international clients and teams to turn product requirements into user flows, wireframes and polished interfaces.